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19 December 2024

MRV Strengthens Position With Property Sales And Debt Help

The real estate giant unveils plans to divest and assist clients with easier payment terms this holiday season.

MRV (MRVE3), the largest construction company in Latin America, has embarked on significant financial maneuvers to strengthen its market position. Fresh off the press, on the evening of Wednesday, November 18, the company confirmed the sale of the Marvida property, located in Texas, marking the first step in Resia's plan for divestment and debt reduction.

The property was sold for $7.5 million, contributing significantly to Resia's objective of deleveraging itself by up to $44.5 million (around R$ 278 million). This sales revenue complements recent financial gains, including $37 million from the Old Cutler project, bolstering the company's financial resilience.

Millene Oliveira, manager of Trade and Marketing at MRV, highlighted the importance of the holiday season as it relates to their real estate offerings. "Christmas symbolizes achievements and special moments with family, which is directly connected to the experience of purchasing property," she stated. To tap this spirit, MRV is launching its nationwide campaign, "Mania de Celebrar," aimed at making homeownership more accessible.

The campaign provides exclusive conditions for customers who purchase properties by the end of 2024, with options to pay initial fees spread over 60 months and delaying the first installment until Easter next year. This initiative aims not only at attracting new buyers but also at assisting those who have existing payment delays with their properties.

"For those already engaged with MRV, we have the campaign titled 'Tem Proposta MRV pra Você,' which allows for renegotiation of overdue payments," Millene explained. This campaign runs until December 23 and offers favorable terms to help clients restore their financial standing and maintain clean credit records.

The overall strategy is not just about sales but also constructing meaningful relationships with clients, providing flexible terms and support. Weslei Oliveira De Azevedo, the company’s Debt Collection and Renegotiation Manager, affirms their commitment to this partnership: "Our goal is not just to make renegotiation easier, but to offer solutions positively impacting our clients' financial lives. We want them to view MRV as their partner on their financial journeys."

While the company eyes economic growth, MRV is also pushing forward with ambitious development plans. A new project announced for São José dos Campos has been described as the "largest project in Brazil under one land title," promising to integrate residential, commercial, and green spaces along with key infrastructure.

The initiative, located on the eastern side of São José dos Campos, was revealed by Mayor Anderson Farias during a podcast. It reflects MRV's commitment not only to residential development but to creating urban environments equipped for innovation and sustainability.

Despite the benefits of such projects, local biodiversity took center stage during the initial phases of construction, particularly concerning the removal of eucalyptus trees along the Constância da Cunha Paiva Avenue. This sparked community discussions on environmental impact. The mayor reassured residents, indicating plans for compensatory actions, including the establishment of urban forests and green spaces throughout the area.

"This project embodies support for the Technological Innovation Park with unique, modern developments unlike MRV's traditional offerings," highlighted Mayor Farias.

MRV's efforts reflect not only financial strategies but also the company's philosophy of building dreams and enhancing social and economic growth for communities. With 45 years in the market and over 500,000 keys handed over, they aim to pave the way for many families seeking their own homes, committed to providing affordable housing solutions.

Mobility improvements are also slated for the new project, featuring road expansions and improved connections to significant urban infrastructure. This holistic approach ensures synergy between residential life and technological advancement.

Through these initiatives, MRV continues to navigate the competitive real estate market, responding to both current economic pressures and the aspirations of prospective homeowners.

Overall, MRV stands poised to impact the real estate sector positively, capitalizing on strategic sales and meaningful client engagement campaigns during this festive season.

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