Mrs. GREEN APPLE is celebrating its 10th debut anniversary with a sprawling, vibrant event titled MGA MAGICAL 10 YEARS LANDMARK IN HARAJUKU. The festivities kicked off on March 24, 2025, and will run until April 6, 2025, predominantly in the popular Harajuku area of Tokyo. The event encompasses a variety of exciting activities designed to commemorate a decade of the beloved band.
One of the key highlights of this event is the entrance jacks at two prominent locations: Omokado in Tokyu Plaza Omotesando and Harakado in Tokyu Plaza Harajuku. Collaborations and décor at these sites immerse fans in the band's energetic world as they enjoy MGA's music, which is played throughout Takeshita Street.
In addition to the entrée celebrations, the event features a pop-up store selling limited edition goods under the banner of MGA MAGICAL 10 YEARS LANDMARK IN HARAJUKU. This store operates at two locations: the UNIVERSAL MUSIC STORE HARAJUKU and the LOCUL event space on the fifth floor of Omokado. Shoppers can find an array of merchandise, including cardigans, long-sleeve T-shirts, and stylish pastel-colored crew neck pullovers, perfect for the spring season.
The pop-up store also showcases exciting tableware such as mugs and plates, aiming to enhance the home experience for fans. The interior reflects a springtime aesthetic, featuring a vibrant color palette aligned with the key visuals of the celebration. Through displays featuring unique photographs and apparel styling samples, customers are invited to immerse themselves further into the experience.
Moreover, two new products—the MGA portable CD player and MGA headphones—were launched in tandem with the anniversary best album titled 10. These items were initially available for pre-order on March 10 but saw demand soar, prompting a second reservation period that began on March 24, 2025, from 10:00 AM until April 13, 2025.
Besides merchandise, visitors can indulge in a variety of collaboration food and drinks launched at 15 shops throughout the Harajuku area. This initiative adds a culinary delight to the celebrations, bringing spring flavors to fans while they immerse themselves in the festivities.
Adding an interactive layer to the event, a digital stamp rally has been introduced, featuring two missions. Participants can join from anywhere and complete tasks for a chance to win exclusive prizes. By completing MISSION 1, which challenges fans to gather stamps from four challenges, they can enter a draw for a limited-edition patch. MISSION 2 allows participants to collect stamps within the Harajuku area to win a special postcard. This stamp rally is accessible via the band’s official LINE account.
Continuing beyond this spring celebration, the MGA MAGICAL 10 YEARS LANDMARK project is set to travel to other significant Japanese commercial facilities, including MIYASHITA PARK and ららぽーと, alongside nationwide events in places like Marui and Modis during the summer months. This progression shows the band’s dedication to engaging with fans across a broader spectrum.
The anniversary live performance, dubbed MGA MAGICAL 10 YEARS ANNIVERSARY LIVE ~FJORD~, will take place on July 27, 2025, at Yamashita Park in Yokohama, expecting to attract around 100,000 attendees over two days. This event is billed as the largest concert in the band's history and aims to provide fans with an unforgettable experience.
For those eager to celebrate further, the anniversary best album 10 alongside the Blu-ray and DVD titled Mrs. GREEN APPLE on “Harmony” will be released on July 8, 2025. This album, featuring a collection of fan-favorites and new arrangements, embodies the essence of the band’s past decade and sets the stage for its future.
Moreover, the event celebrates the release of unique promotional items at select stores, including tumblers, mirrors, and exclusive clear posters that fans can obtain through their purchases.
As part of the celebration, a special logo commemorating Mrs. GREEN APPLE's decade-long journey has also been unveiled, signifying a new chapter in their musical odyssey. Social media platforms will be buzzing with updates as the band engages active followers.
MRS. GREEN APPLE has left an indelible mark on the Japanese music scene, and the MGA MAGICAL 10 YEARS LANDMARK IN HARAJUKU event encapsulates this legacy. With a plethora of activities planned, fans are encouraged to take part in the celebrations and share in the magic while looking forward to the rich musical experiences yet to come.
For additional details about the event and merchandise, visit the official websites and social media channels of Mrs. GREEN APPLE. Make sure to catch a glimpse of this animated celebration as Tokyo’s Harajuku area transforms into a vibrant tribute to this remarkable band.
