MR. D.I.Y., a leading retailer in home improvement and lifestyle products, is rolling out its biggest mid-year campaign yet, titled "Super Sale ดวงคุ้มก็มี ดีลดีก็มา" or "Super Sale: Lucky Stars and Great Deals." This ambitious initiative is set to run from July 1 to July 31, 2025, across more than 1,000 branches nationwide, spanning all 77 provinces of Thailand, as well as online through their official website and popular e-commerce platforms.
The campaign promises shoppers discounts of up to 50% on over 35 specially selected items, alongside more than 15,000 products across six main categories. This extensive sale aims to deliver unbeatable value to customers, combining affordability with quality. For instance, MR. D.I.Y.'s electrical tape is offered at just 9 baht, down from 13 baht; dishwashing sponges are priced at 19 baht instead of 29 baht; stove lighters come in at 25 baht rather than 37 baht; and foot mats are discounted to 99 baht from their usual 199 baht.
According to Mr. Anuphap Kongmalai, Vice President of Marketing at MR. D.I.Y. Holding (Thailand) Co., Ltd., the campaign is designed not only to provide customers with great deals but also to ease the financial burden on Thai families amid rising living costs. "The campaign aims to offer valuable shopping experiences and help alleviate living costs for Thai families," he explained.
What sets this campaign apart is its creative incorporation of "Mu Telu," a popular Thai belief system revolving around luck and fortune, especially in terms of wealth. By weaving this cultural element into the promotion, MR. D.I.Y. hopes to resonate deeply with consumers and add a layer of fun and engagement to the shopping experience. This fusion of tradition and commerce is a clever move to connect with the modern Thai shopper's lifestyle and values.
In addition to the attractive discounts, the campaign features a special "ดีลดีลุ้นทอง" or "Good Deals, Gold Lucky Draw" event. Customers who spend at least 300 baht per receipt at participating stores or online channels become eligible to enter the draw, which boasts prizes valued at over 800,000 baht in total.
The grand prize is a 5-baht gold bar valued at approximately 255,300 baht, followed by four gold necklaces weighing 1 baht each, valued at 51,250 baht apiece. There are also 20 gold necklaces weighing 1 salung each (a traditional Thai gold weight unit), worth 13,075 baht each, and 55 MR. D.I.Y. gift cards valued at 2,000 baht each. Altogether, there are 80 prizes up for grabs, making this a highly enticing offer for customers nationwide.
The campaign's reach is impressive, with availability at over 1,000 MR. D.I.Y. outlets, ensuring accessibility to a vast customer base. Moreover, the online presence through MR. D.I.Y.'s official website, Shopee Mall, Laz Mall, and TikTok Shop allows shoppers to enjoy the deals conveniently from home, 24 hours a day.
MR. D.I.Y.'s strategy reflects a keen understanding of the current market dynamics and consumer sentiment in Thailand. By combining substantial discounts, culturally resonant themes, and a chance to win valuable prizes, the company is positioning itself as a customer-centric retailer dedicated to supporting everyday families.
The campaign's timing is also notable, occurring mid-year when consumers often seek to refresh their homes or stock up on essentials. The blend of practical savings and the excitement of the lucky draw creates a compelling reason for shoppers to choose MR. D.I.Y. over competitors.
With the campaign running throughout July 2025, shoppers have ample opportunity to explore the wide range of products on offer, from home improvement tools and electrical supplies to lifestyle goods. The "Always Low Prices" promise underscores MR. D.I.Y.'s commitment to affordability without compromising quality.
In a retail landscape increasingly driven by digital engagement and personalized experiences, MR. D.I.Y.'s campaign stands out for its fusion of cultural relevance, extensive product variety, and customer rewards. It offers a model for how retailers can innovate while staying true to their core values and customer base.
As the "Super Sale ดวงคุ้มก็มี ดีลดีก็มา" campaign unfolds, it will be interesting to see how customers respond to this blend of savings, luck, and community connection. For now, MR. D.I.Y. invites all shoppers to take advantage of the deals and join in the excitement of the gold lucky draw, promising a July filled with great bargains and even greater possibilities.
