In a significant shake-up for Spain's Movistar Plus+, the board of Telefónica announced on April 30, 2025, the dismissal of Domingo Corral as Director of Fiction and Entertainment. Corral, who has been pivotal in developing original content for the streaming platform, is to be replaced by Jorge Pezzi and Hugo Tomás. Pezzi will oversee the fiction division, while Tomás will manage entertainment and non-fiction programming.
Movistar Plus+, which boasts a presence in three and a half million Spanish households, has undergone various leadership changes recently, signaling a new direction for the platform. The recent restructuring began in March 2025, when Javier de Paz was appointed president of Movistar Plus+, succeeding José María Álvarez-Pallete, and Daniel Domenjó was named CEO, taking over from Cristina Burzako.
Corral's tenure saw him rise to prominence within the company, especially after he took charge of both fiction and entertainment in the spring of 2023. His leadership contributed to the platform's success with acclaimed series such as La peste, Los años nuevos, and Celeste. However, the strategic shift under the new leadership suggests a departure from Corral's vision.
Jorge Pezzi, who has been the CEO of Boomerang TV for the past two years, brings a wealth of experience to his new role. He previously founded LaCoproductora, a company that produced various successful television formats before its acquisition by the group that publishes El País. Pezzi has expressed a commitment to cater to client demands over producer impulses, stating, “We do everything. We make comedy, we make melodrama, we make daily series. We are attentive to what we believe the clients want.”
Hugo Tomás, who will join Pezzi in this leadership transition, has been an executive producer at ITV Studios Iberia since the summer of 2024. His extensive experience in the audiovisual sector spans over 25 years, working for notable production companies like Mediacrest and Shine Iberia.
The changes in Movistar Plus+ reflect a broader strategic shift aimed at revitalizing the platform's content offerings. Under Corral, the platform had focused heavily on fiction, but the new leadership is expected to balance this with more entertainment and non-fiction programming. The impact of these changes may take time to manifest, given the long lead times for streaming content.
As part of the restructuring, the board's decisions have already begun to reshape the programming landscape. The platform is moving away from traditional entertainment formats that have become less popular, such as comedy shows and light entertainment. Instead, it aims to focus on more substantial content that resonates with viewers.
Corral himself has reflected on the industry, emphasizing the importance of artistic ambition in content creation. He noted, “I believe that things that truly matter have something more than entertainment; they have artistic ambition.” This perspective aligns with the platform's recent successes in original programming, which have garnered critical acclaim.
The transition to new leadership at Movistar Plus+ is seen as a pivotal moment for the platform. With Pezzi and Tomás at the helm, there is a sense of optimism about the future direction of the service. The leadership changes come at a time when the streaming industry is increasingly competitive, and platforms must innovate to retain viewers.
As the new team prepares to take charge, industry insiders speculate that this could be just the beginning of further changes within the organization. Sources close to the platform suggest that additional shifts in management may occur as the new leadership seeks to establish its vision.
In conclusion, the dismissal of Domingo Corral marks a significant turning point for Movistar Plus+. With Jorge Pezzi and Hugo Tomás stepping into key roles, the platform is poised to embark on a new chapter that could redefine its content strategy and audience engagement.
