Almost nine out of ten UK adults (87%) say access to nature is important to their physical and mental wellbeing, according to the latest study from Aviva. The findings provide significant insight as they show the attitudes of UK residents toward nature and biodiversity.
The survey, part of Aviva’s third annual Climate-Ready Index, found reassuringly, 85% of respondents claim they have access to 'green' spaces, like parks and forests, within their local communities. Those living in the South East of England reported the highest level of access at 93%, compared to only 79% of respondents from the West Midlands.
Conducted with 2,000 UK adults, the survey highlights significant actions taken by citizens to support nature, with 84% already engaging in activities to protect wildlife. More than half, or 54%, indicated they are enhancing natural habitats, like planting trees or hedges and installing ponds, with 68% minimizing their use of chemicals and pesticides. A quarter, or 25%, have also participated in community initiatives such as litter-picking or local conservation projects.
The sentiment appears clear: people believe they have a responsibility to support their environments. Notably, 92% of those surveyed expressed a sense of duty to care for nature. Along similar lines, almost four-fifths (78%) of UK adults think individuals play a pivotal role in managing and enhancing their local nature, with 65% asserting the importance of community groups' contributions.
Conversely, half of respondents (50%) feel nature and biodiversity are experiencing decline within their communities. This juxtaposition of appreciation and concern reflects both hope and urgency for action.
“At Aviva, we’re thrilled to see how much people value nature for their wellbeing,” commented Claudine Blamey, Chief Sustainability Officer at Aviva. “Our Climate-Ready Index shows many UK adults are already taking steps to support biodiversity and improve their local environments.”
Blamey articulated the community spirit demonstrated within the survey results. “It’s fantastic to see such a strong sense of responsibility and community spirit. The decline in local biodiversity is, unfortunately, a clear sign there’s still more to be done,” she continued, emphasizing Aviva’s commitment to assisting the UK by supporting protective and restorative initiatives so future generations can thrive alongside nature.
The survey utilized YouGov’s polling capabilities and was conducted online between the dates of September 13-16, 2024, capturing national representation across the UK. It aimed to gather insightful data about how residents engage with nature and what actions they're undertaking to promote biodiversity.
Aviva is recognized as the UK's leading diversified insurer and has long been committed to social responsibility and sustainability. Since 2021, Aviva has set ambitious goals to transition to net-zero emissions by 2040, being the first major insurance company globally to make this commitment. The firm highlights its dedication to ensuring its operational and supply chain practices are environmentally friendly.
The findings of this survey provide valuable insights not just for communities but also for organizations dedicated to preserving nature. With such high percentages of the population realizing their responsibilities toward the environment, the hope is increased awareness and proactive measures will lead to positive changes concerning biodiversity.
Looking forward, Aviva is determined to influence positive actions within local communities, and the continued emphasis on nature’s importance signals progress toward rebuilding the harmony between people and their surrounding environments. The more support there is from both the public and organizations, the greater chance of fostering sustainable ecosystems for generations to come.