Moscow Fashion Week recently showcased some of the most innovative and avant-garde collections, highlighting the beautiful interplay between tradition and modernity. Among the standout events was the show by the Vereja brand, which took place on March 14, 2025, at Manege, one of Moscow's premier venues. This collection, titled "Pautina Uzorov," captivated audiences with its spectacular designs inspired by the magic of carved window frames known as наличники, referencing their historical significance as protectors of homes.
Vereja's founder, Igor Andreev, described the event as "a fabulous fairy tale with immersion in the world of forest spirits from the dreamy Slavic forests." The collection, featuring models like Lilia Rakh, Ksenia Sobchak, and Maria Minogarova, transformed traditional motifs seamlessly. Lilia Rakh expressed her excitement on Instagram, stating, "We had great fun. Igor Andreev is very talented," reflecting the positive energy of the fashion spectacle.
The models sported intricately crafted pieces, showcasing the interplay of prints and textures—Rakh appeared elegantly draped in a long, flowing gown with vivid patterns, whereas Minogarova dazzled with her ensemble created from multicolored threads. The involvement of 30 artisans contributed to the collection, which Edwin regards as his love letter to traditional craftsmanship.
Another notable show at Moscow Fashion Week was hosted by designer Alexander Rogov, who eschewed conventional patterns, opting instead for playful experimentation. Rogov's designs blurred the lines of fashion norms, mixing bold color palettes and textures to create stunning ensembles. Celebrities observed from the front row, impressed by Rogov's daring approach—a blend of leopard spots on coats and unique floral prints on dresses was evident. The theme of the show turned out just as dynamic and vibrant as its audience.
Among the notable attendees were popular singer Nyusha and prestigious stylists Kitty and Misha. Rogov himself described how he wanted to challenge expectations through his designs, merging modern vibrancy with classic shapes. The collection left many awestruck and redefined the concept of eclectic fashion.
The Loom Weaving brand, rooted in Armenia, also turned heads at the week’s events. Their designs aimed to revive the traditional weaving and knitting practices. The collection embodied boho chic, featuring bulky cardigans, capes made from soft wool, and extensive fringe detailing. The pieces heroically combined warm textiles and delicate fabrics like chiffon, presenting fresh lightness to age-old craftsmanship.
Meanwhile, the Abzaeva brand from Ulan-Ude presented collections channeling the essence of Buryat culture. Their designs translated local identity through modern interpretations. Main designer Nadya Abzaeva emphasized texture, employing contrasting appliqués and drapery to enrich the visual storytelling of her garments. This collection's palette, filled with muted tones such as black, ashen blue, and turquoise, encapsulated the soul of Buryat heritage, successfully melding antiquity with contemporary style.
Fashion industry veterans attended these shows, and the mood was electric. Ksenia Sobchak, who also graced the runway, remarked on the vibrancy and energy of the featured works, stating how it was "lovely to witness the energy of fashion coming together with cultural themes." The positive reception reflected the increasing acknowledgment of what such shows can achieve socially and artistically.
Throughout the fashion week, collaboration and community stood as foundational aspects. Designers rallied together, utilizing diverse talents and skills to present these remarkable collections, showcasing the power of unity within the fashion world. With continued efforts like those witnessed at Moscow Fashion Week, it is clear the industry not only honors its heritage but innovatively reimagines it for future generations to embrace.
Events like these create lasting impressions within the fashion community, bridging the gap between ethnic traditions and high fashion, highlighting the elaborate art form thriving within contemporary dialogue. The dedication and creativity displayed on the catwalk leave little doubt about fashion's dynamic future.