As Mother’s Day approaches, Mos Burger is set to celebrate with a heartwarming initiative that combines delicious food with a thoughtful gesture. On May 11, 2025, the popular fast-food chain will give away a free carnation to customers visiting 35 selected stores in Nagano and Yamanashi prefectures. This event, known as the Mother’s Day Carnation Present Project, aims to spread appreciation and love among families by gifting these beautiful flowers.
The carnations offered during this event are cultivated by the Minami Shinshu Greenhouse Carnation Association, based in Iida City, Nagano Prefecture. This year, approximately 2,700 carnations will be available, with each participating store receiving between 50 to 120 flowers. The campaign will continue until the flowers run out, so early visits are encouraged.
According to Mos Food Service, the company has been running this initiative since 2023, making this the third consecutive year. The tradition of gifting carnations on Mother’s Day has become a cherished custom in Japan, symbolizing ‘pure love’—a sentiment that resonates deeply during this special occasion. Many customers have expressed their delight in previous years, with remarks such as, "I gave the carnation to my mother when I got home, and she was so happy," and, "I received a beautiful flower again this year, just like last year!"
In addition to the Mother’s Day event, Mos Burger is also making waves with its regional product offerings. From May 7 to mid-May 2025, the chain will introduce the limited-time ‘Awaji Island New Onion Burger Japanese Style Soy Sauce Tailoring’ in its stores across Kansai and Chugoku-Shikoku regions. This burger features fresh, tender new onions sourced from Awaji Island, known for their sweetness and juiciness, and is sure to be a hit among fans of unique and flavorful fast food.
These initiatives reflect Mos Burger's commitment to celebrating local produce and fostering community connections. The company has been actively promoting regional specialties, ensuring that customers can enjoy unique flavors that are not only delicious but also support local farmers.
Moreover, Mos Burger has expanded its reach into the online market, recently launching an official store on Rakuten Ichiba. This move allows fans to conveniently purchase their favorite Mos Burger items online, especially during special events like Mother’s Day. The Rakuten Ichiba platform is currently hosting a Mother’s Day event, further enhancing accessibility for customers wanting to celebrate the occasion with delicious food and thoughtful gifts.
As part of its ongoing efforts to connect with customers, Mos Burger encourages patrons to share their experiences and the joy of gifting carnations with their loved ones. The initiative not only highlights the beauty of flowers but also emphasizes the importance of family and gratitude.
Looking ahead, Mos Burger plans to continue its tradition of offering unique, region-specific products while engaging with the community through events that resonate with cultural values. As the Mother’s Day Carnation Present Project approaches, it serves as a reminder of the power of simple gestures in expressing love and appreciation.
In summary, Mos Burger’s Mother’s Day campaign and regional product offerings exemplify the company’s dedication to community engagement and customer satisfaction. With a focus on quality ingredients and heartfelt gestures, Mos Burger is poised to make this Mother’s Day a memorable one for many families across Japan.
