Morocco has achieved remarkable success in expanding its avocado exports, with the total volume reaching approximately 56,700 tons in the 2023/2024 season. This milestone not only reflects a significant increase in production but also the growing confidence in Moroccan agricultural products on the international stage.
According to a report from Eastfruit, the total revenue generated from avocado exports stands at a staggering $179 million, marking a 25% increase compared to the previous season, 2022/2023. The report highlights that Morocco is on track to export around 42,000 tons of avocados during the first half of the current season, which accounts for about 73% of the total exports achieved in the last season.
This increase signals a positive trend in Morocco's avocado industry, especially as the market anticipates peak export months of January and February. The quality improvement and heightened production standards have played a pivotal role in this surge.
Most of the avocado exports from Morocco are directed towards key markets in Spain, France, and the Netherlands, which collectively account for over 80% of the total exports. This highlights Morocco's strong position in these European markets. Moreover, there has been a noticeable uptick in exports to the United Kingdom and Italy, showcasing the effectiveness of the country's market diversification strategy.
In addition to these established markets, Moroccan avocado exports to Switzerland have jumped to 1.5 times higher than previous figures, while exports to Belgium have increased sixfold. Furthermore, exports to Portugal have seen an impressive elevenfold rise, underscoring the success of Morocco's marketing efforts abroad.
Expanding its horizons, Morocco has also resumed avocado exports to Canada and Turkey after a two-year hiatus. New shipments are now reaching countries such as Poland, Ukraine, and Greece, along with limited exports to Malaysia and Oman, reflecting the expanding reach of Moroccan avocados.
Between July and December 2024, Moroccan avocado shipments recorded a strong presence in 25 countries, up from 19 countries the previous season. This expansion signifies not only the rising demand for Moroccan avocados but also the enhanced international reputation of the product.
One industry source noted, "The increase in production and quality reflects the growing confidence in Moroccan products in international markets." This sentiment is echoed among farmers and exporters who are increasingly developing their production capabilities and logistics, aided by Morocco's modern infrastructure and strategic geographical location, which is favorable for accessing European markets.
The Moroccan government has implemented several policies aimed at promoting agricultural exports, providing continuous support to farmers to enhance their productivity and market reach. This supportive environment has proven essential for the avocado sector's recent growth.
With nearly half a year still ahead in the current avocado season, industry experts are optimistic about breaking new records in both export volume and revenue. The continued commitment to quality and the expansion of logistics capabilities position Morocco as a leading player in the avocado market.
In summary, Morocco's avocado export achievements mark a significant step in bolstering its agricultural sector. As it continues to diversify its markets and expand production, the country is poised for further success on the international stage. The focus on quality, combined with strategic governmental support, will undoubtedly pave the way for Morocco to solidify its status as a key global player in the avocado industry.
