Morante de la Puebla excelled on Thursday, May 1, 2025, at La Maestranza, showcasing a brilliant performance that captivated bullfighting fans. His artistry and skill during the fight against the fourth bull from Domingo Hernández earned him two ears, a prestigious accolade in the world of bullfighting. This triumph was not merely a personal victory; it marked a significant moment for the sport as it was broadcast live on Canal Sur, achieving an impressive 19.1% audience share and nearly one million viewers tuning in to witness the event.
The surge in viewership underscores the growing interest in bullfighting, particularly in the wake of Morante's efforts to advocate for open television broadcasts since 2021. His commitment to bringing bullfighting to a broader audience has seen him lead initiatives to ensure that significant events are aired, a mission that has now reached a new height with the live coverage of this event in Seville.
Morante's push for televised bullfights has been a labor of love, as he has consistently sought to engage audiences and promote the tradition of bullfighting. This was particularly evident in 2021 when he announced public broadcasts in venues like Manzanares and Albacete, even as many prominent figures in the bullfighting community opted out. His determination to showcase the sport's beauty and drama has now culminated in a successful collaboration with Canal Sur, following the withdrawal of the OTT platform OneToro from broadcasting this year's series due to contractual disputes.
Looking ahead, Morante de la Puebla is set to appear in two major televised bullfights in Madrid this coming May and June. The first is scheduled for Wednesday, May 28, 2025, at the iconic Plaza de Las Ventas, where he will face bulls from Garcigrande alongside fellow bullfighters Alejandro Talavante and Tomás Rufo. This event will be broadcast live on TELEMADRID, marking another opportunity for fans to witness Morante's artistry.
The second event will take place on Sunday, June 8, 2025, during the prestigious Beneficencia bullfight, where Morante will again showcase his skills against bulls from Juan Pedro Domecq, alongside Fernando Adrián and Borja Jiménez. This event will be covered by multiple channels, including TELEMADRID, Castilla-La Mancha Media, and Aragón TV, further expanding the reach of bullfighting to audiences across Spain.
In addition to Morante's upcoming appearances, the bullfighting calendar is packed with events this weekend, as Telemadrid, Canal Sur, and Castilla-La Mancha Media are set to broadcast five bullfighting events between Saturday, May 3, and Sunday, May 4, 2025. Telemadrid will kick off the weekend on Saturday from Valdemoro, featuring a lineup of Daniel Crespo, Francisco Montero, and Jorge Molina, who will face bulls from Baltasar Ibán and Los Eulogios. This event is part of the second phase of the Copa Chenel and promises to deliver thrilling action.
On the same day, Canal Sur will connect with the ongoing Feria de Sevilla, broadcasting a bullfight that features bulls from Victorino Martín. The lineup includes the seasoned El Cid, Manuel Escribano, and Daniel Luque, all of whom are expected to bring their A-game to the arena. The event will commence at 19:00 hours, with Canal Sur starting its coverage at 18:20 hours, providing viewers with a comprehensive preview before the festivities begin.
Meanwhile, CMMedia will also be active this weekend, airing two novilladas (young bullfights) without picadors. On Saturday, the broadcast will feature young bullfighters Esteban Gordillo, David Gutiérrez, and Germán Clovis, who will take on young bulls from La Olivilla and Los Candiles. The following day, CMMedia will showcase the tenth edition of the "Promesas de Nuestra Tierra" contest from Sonseca, featuring Raúl Caamaño, Mario Alba, and Ignacio Garibay with bulls from La Olivilla.
This diverse lineup of events highlights the commitment of these television networks to promote bullfighting and engage audiences. With a mix of established figures and emerging talents, the broadcasts aim to captivate viewers and maintain the pulse of the bullfighting community.
As the Feria de Sevilla progresses, fans can look forward to more exciting events in the coming days. On Monday, May 5, Morante de la Puebla will return to the ring, facing bulls from Hermanos García Jiménez - Olga Jiménez alongside José María Manzanares and Alejandro Talavante. The following days will see a series of notable bullfights, culminating in a packed schedule that promises to keep audiences entertained.
With each event broadcasted live, the tradition of bullfighting continues to evolve, reaching new audiences and preserving its rich heritage. As Morante de la Puebla leads the charge for open television broadcasts, the future of bullfighting looks brighter than ever, with fans eagerly anticipating each performance.
In conclusion, the combination of Morante's recent success, the strategic broadcasts by various networks, and the upcoming series of events all contribute to a revitalized interest in bullfighting. As the community rallies around these performances, the sport stands poised to capture the hearts of both traditional fans and new viewers alike.
