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Travel
14 August 2024

Montenegro's Tourism Faces Overtourism Challenge

Kotor struggles as record visitor numbers strain infrastructure and affect local life

Montenegro is grappling with the growing pains of its booming tourism industry, particularly evident this summer as popular destinations face record crowds. Nestled on the stunning Adriatic coast, towns like Kotor have become overwhelmed by the surge of visitors attracted by their beauty and cultural richness.

Recently, Kotor, recognized as a UNESCO World Heritage Site, has seen cruise ships docking regularly, bringing thousands of unsuspecting tourists to its charming streets. The increased visibility from international travel has transformed Kotor from a hidden jewel to one swamped by cruise ship traffic.

For many locals, this daily influx of around 5,000 additional visitors from cruise ships translates to congestion and strain on local resources. Doris Dajkovic, who runs a souvenir shop, lamented the severe traffic jams and the negative impact on everyday life.

Residents of Kotor are starting to voice their dissatisfaction with rising rental prices, attributing this to the demand driven by tourism. Local tourist organization director Jovan Ristic highlighted the difficulties faced by residents as they cope with soaring living costs during peak tourist seasons.

Overtourism is not just about housing shortages; it poses significant environmental threats too. With cruise ship arrivals predicted to reach 500 this year, calls for thorough studies to determine the area's sustainable visitor limits have grown louder.

Milica Mandic from Montenegro's Institute of Marine Biology emphasized the urgency for implementing sustainable tourism practices to protect the area's fragile environment. She advocates for targeted studies to understand how many visitors Kotor can sustainably manage without compromising its charm and infrastructure.

Learning from challenges faced by neighboring Dubrovnik, Kotor is considering similar measures to limit the number of cruise ship visitors. Dubrovnik’s “Respect The City” initiative, which caps daily visitors, provides valuable insight for Kotor's efforts.

Local residents aren't just raising concerns; active advocacy groups are emerging, demanding balance between tourism’s benefits and the preservation of Kotor’s charm. Their protests underscore the need for urgent action to regain control over the tourism dynamics affecting their community.

While tourism forms around 25% of Montenegro's economic output, particularly via Kotor, residents grapple with the balance between profitability and preserving their unique way of life. This poses the question of how to adapt to the economic benefits of tourism without jeopardizing residents' quality of life and environmental integrity.

Proactive dialogues among local business owners, community leaders, and government officials are paving the way to implement changes. Early discussions include revising entrance fees and managing tour schedules to ease congestion and protect Kotor's unique character.

Some proposals suggest offering discounts for off-peak seasons to encourage tourism at quieter times and alleviate pressure during peak visits. Fostering alternative cultural experiences may also draw visitors off the beaten path, allowing them to appreciate Kotor’s deep cultural heritage better.

These industries are innovatively crafting tourist experiences, hoping to shift the focus from simply visiting famous landmarks to engaging with authentic local culture. By showcasing unique artisan markets and traditional heritage events, Kotor can entice curious travelers who respect the local community.

Even as the challenges of overtourism rage on, they illuminate opportunities for sustainable practices to shine through. There’s hope for collaboration to nurture Kotor's beloved character amid mounting pressures from its booming tourism.

With careful planning and community-driven initiatives, Kotor can redefine its relationship with tourism to balance its economic vitality with preserving its cultural and historical treasures. Addressing management and infrastructure hurdles is critical to ensuring Kotor remains not just another stop for tourists but the pearl it truly is.

The town stands at a crossroads, and the choices made today could reshape its tourism strategy for years to come. If successful, Kotor could emerge as not only a vibrant tourist destination but also as a successful model for sustainable tourism throughout the region.

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