High above the French Alps, Moncler Grenoble turned its Fall/Winter 2025 Show at the Courchevel Altiport—a spectacular venue situated approximately 6,600 feet above sea level—into a breathtaking display of winter fashion and celebrity glamour on March 15, 2025.
The runway, sculpted from ice and set against the picturesque alpine backdrop, welcomed over 400 guests, who sat wrapped up against the elements as snow swirled around them, all part of the unique atmosphere. Each attendee, including high-profile figures like Oscar winners and renowned athletes, was clad in elegant Moncler apparel, amplifying the brand's status as leaders of winter fashion.
Among the distinguished guests was Adrien Brody, who recently celebrated his second Oscar victory. The actor, bundled up for the occasion, remarked, "My all-black ensemble made me feel like a Bond villain," adding a touch of humor to the evening's luxury. Joining him was Anne Hathaway, the beloved actress and winner of the Best Supporting Actress Oscar for her role in 2013, who looked runway-ready clad in stylish outerwear.
Jessica Chastain, another star of the silver screen, highlighted the celebrity turnout, alongside renowned personalities like Shaun White, the former Olympic snowboarder, who was there with his fiancée, actress Nina Dobrev. The couple, who got engaged in October 2024, donned coordinated outfits, effortlessly combining comfort and style.
Other luminaries included former tennis champion Maria Sharapova, who traded her tennis skirt for a chic belted jacket, and fashion icons such as Izabel Goulart and Penn Badgley, who added to the glittering lineup. Brooklyn and Nicola Peltz Beckham also made their appearance, showcasing their trends fresh off the fashion week scene.
Ashley Park, best known for her role on the series "Emily in Paris," also graced the show, dressed impeccably for the alpine surroundings. American snowboarder Chloe Kim was another impressive presence, embodying the spirit of winter fashion as she took her place among the crowd.
The show was more than just about esteemed guests; it served as a bold expression of Moncler's vision. Models emerged through the snow, confidently strutting their stuff, adorned in stunning high-tech ski suits crafted from weatherproof denim, innovative lace-up Moon Boots, and eye-catching patchwork nylon shells. The designs combined function with fashion—a hallmark of Moncler's ethos—and were met with applause from the waiting guests.
The orchestrated performance included iconic fashion figures like Amber Valletta, Adriana Lima, Doutzen Kroes, and Eva Herzigova, who commanded attention as they strutted down the snow-touched runway. The finale showcased 140 models standing united against the snowy backdrop as the orchestra played the memorable "Bittersweet Symphony" by The Verve, creating an unforgettable audio-visual spectacle.
The entire evening encapsulated the concept of "altitude as attitude," which Moncler set as its guiding principle for the event. Attendees witnessed not only thrilling fashion but also the palpable excitement of live performance and the unpredictable nature of mountain weather. The swirling snow, illuminated by sophisticated lighting, enhanced the atmosphere, transforming the Altiport's landing strip-turned-runway.
Moncler Grenoble firmly established itself as not just a fashion label, but as purveyors of extraordinary experiences—showing the world how high fashion could harmoniously coexist with nature's elements. The combination of elite design and astonishing settings captivated the audience, reaffirming Moncler's place at the forefront of luxury winter sportswear and haute couture.
For those fortunate enough to be part of the event, it was more than just another fashion show; it was experiencing the quintessence of mountain luxury and elegance, echoing long after the final applause faded away. Moncler successfully delivered on their promise of performance-driven mountain glamour, leaving spectators awe-inspired by the sheer magnitude and creativity showcased during their unforgettable alpine extravaganza.