Christmas is much more than just one day on the calendar; it’s steeped in tradition, nostalgia, and, increasingly, innovation as society moves toward modern practices. Despite technology's push, the holiday season continues nurturing age-old practices like sending Christmas cards. But as newer generations form their habits, it begs the question: are we seeing the end of this beloved tradition?
With the internet revolutionizing communication, many ponder whether Christmas cards are next on the chopping block. Surprisingly, the verdict is not as clear-cut as one might think. According to a survey by OnePoll for Shutterfly, 59% of Generation Z believes keeping this tradition is invaluable and worth preserving, whereas 62% of Millennials lean toward physical cards over digital alternatives. The enduring importance of these cards ties friends and families together, as they offer annual updates from loved ones.
Despite financial worries often cited with these yearly greetings, Gen Z seems to prioritize their spending on holiday traditions. A Harris Poll indicates this demographic expects to spend approximately $1,638 on holiday gifts—more than their Millennial and Boomers counterparts. With mega-engagement on social platforms, people still feel inclined to embrace this charming and painstaking tradition, with 55% favoring customized cards over generic options.
Even with this inclination toward traditional methods, technology has not been entirely shunned. Many greeting card companies have adopted modern marketing techniques to engage young audiences, like creating QR codes on cards for interactive videos. This adaptation indicates how the tradition might blend with technology rather than face expiration.
Yet, not everyone is sold on the necessity of sending cards. Abby Eckel, who shared on TikTok her frustrations, stated, "The mental load of Christmas cards has never seemed worth it to me." The pressures of designing, printing, and mailing out costumes feel increasingly burdensome for some, leading to voices arguing they are becoming obsolete. Others, like social media influencer Janie Porter, noted how social media takes precedence for annual greetings, commenting, "They're just not what they used to be. It's just not the same anymore because we share so much online.”
Alongside the shifting practices with cards lies the insights on holiday dinners, equally rooted in tradition but shifting with tastes. A recent Talker Research survey queried 1,000 U.S. adults on their preferred dining times on Christmas Day. The survey revealed the overwhelming preference for meals to be served between 4 and 6 p.m. (favored by 31% of respondents), followed closely by 2 to 4 p.m. (28%). Interestingly, only 3% of people opt for eating before midday, and even fewer—2%—after 8 p.m.
Jo Hayes, etiquette expert, remarked on timing issues, explaining the value of midday meals involves being hospitable and accommodating guests. Contemplative about the range of family interactions on the holiday, Hayes elaborated, "If people stick around on Christmas Day, some leftovers or extras may be served at around 7 p.m." This bifurcation of meal timing reflects various family traditions and cultural contexts, as some traditions dictate luncheons with one family followed by dinners with another.
Meanwhile, generous portions of modern culinary influence have inspired new trends. From “Thriftmas” to “burr baskets,” Christmas dining and gifting circles have seen fascinating innovations. The quirky contributions to festive practices leave some roped between delight and absurdity. Rich Pelley humorously noted the likes of scraping the bottom of holiday traditions with creative reinventions such as meat-themed tree decorations and glittery gravy. "Can I see any of these novelty fads becoming annual Pelley traditions? No," he quipped, reflecting the mixed reception toward merging novelty with nostalgic tradition.
Recent sentiment among young adults could draw focus on plant-based offerings and Instagram-worthy spreads, with 78% of Gen Z expressing interest in non-traditional options at the dining table. The evolution of food presentation and choices showcases the impact of social media on holiday events, rebranding traditions to fit contemporary lifestyles.
Whether it be degenerative debate on Christmas cards or the when and how of Christmas dinner, the essence of the holiday is ever-evolving. This year, the merry mixing of time-honored festivities and bold new practices reveals the necessity for families to honor their heritage, yet embrace change. The celebration of Christmas can still be meaningful, wrapped tightly with the ribbons of both memory and innovation. No matter your chosen methods this season, family involvement and fostering sweet memories remain at the heart of it all.
