In a surprising turn of events, Modere—a prominent name in the health and wellness space—has officially announced the closure of its business after 23 years of operation. The direct-to-consumer brand confirmed the decision via a heartfelt message on its website and social media channels, thanking its global customer base for their unwavering support over the years.
A Legacy of Clean Living
Modere built its identity on promoting a “Live Clean” lifestyle—an ethos that shaped everything from its product ingredients to its business operations. Its product portfolio included health supplements, personal care items, and household essentials, all developed with a focus on clean-label formulas, non-toxic ingredients, and sustainable practices. The company served over one million customers across regions including the United States, Canada, Europe, Japan, India, Australia, and New Zealand. Modere also highlighted that its products were manufactured in the United States in a facility certified by NSF for Good Manufacturing Practices (GMP).
The brand’s closure has left many of these loyal customers stunned. “After 23 wonderful years of serving our cherished community, we’ve made the difficult decision to close our doors,” Modere wrote in its official statement. “We’re incredibly grateful for your support, trust, and loyalty over the years. Whether you’ve been with us from the beginning or just discovered us recently, thank you for being a part of our story.”
A Sudden Goodbye
While the announcement was sincere in its gratitude, it offered no detailed explanation for the shutdown—a fact that has left customers and distributors with unanswered questions. Following the announcement, several customers took to social media and consumer complaint platforms to express their frustration, especially those who had pending orders or unresolved refund issues. On ComplaintsBoard, one user wrote, “I need my money back. How long do I need to wait?” Others complained of poor customer service and lack of communication. A review on PissedConsumer described the post-sale experience as “terrible,” accusing the brand of failing to process refunds in a timely manner and not responding to inquiries.
Meanwhile, social media users have shared their disbelief. A user on X (formerly Twitter) wrote, “So sad to hear Modere is closing. I’ve been using their products for years. What happened?” Another commented, “I can’t believe Modere is shutting down. Their products were a game-changer for me.” The online feedback paints a picture of a brand that may have lost touch with its customers in its final stretch—something many find ironic given Modere’s emphasis on community and consumer well-being.
No Clear Reason for Closure
As of now, Modere has not provided a specific reason for the shutdown. There has been no mention of financial difficulty, legal issues, or strategic acquisition in the official statements released so far. This lack of transparency has only deepened speculation, with some suggesting declining sales, increased market competition, or supply chain challenges as possible factors. Experts in the wellness and direct selling space have noted that even well-established brands are feeling the pressure from market saturation and shifting consumer preferences toward hyper-local, tech-enabled, or subscription-based health products.
Impact on Distributors and Brand Ambassadors
Beyond customers, Modere’s closure also impacts its network of brand ambassadors and independent distributors—many of whom relied on commissions from sales. Several former affiliates expressed concerns about outstanding payments and abrupt changes in the brand’s affiliate portals. One former distributor who wished to remain anonymous said, “I received no advance notice. I’ve been promoting Modere for years. I have customers asking me what’s happening, and I don’t have answers. This feels very sudden and unprofessional.”
A Void in the Market
With Modere’s departure, a significant gap opens up in the clean-label wellness market. Although competitors like Arbonne, Herbalife, and doTERRA continue to serve health-conscious consumers, Modere’s unique combination of transparency, ingredient integrity, and environmental advocacy made it a standout in the space. For long-time users, the closure is more than just the end of a product line—it’s the loss of a trusted part of their daily routines.
What’s Next?
While the brand has yet to address how it plans to settle outstanding orders or handle customer service post-closure, industry observers suggest that more details may emerge in the coming weeks. For now, many customers are left with half-filled carts, unshipped products, and a sense of being left in the lurch. Modere’s farewell, though gracious in tone, leaves behind a trail of questions and a loyal community in search of both closure and alternatives.
