The Mobile World Congress (MWC) 2025, one of the largest and most influential events in technology, commenced on March 3 and runs until March 6, 2025, at the Fira Gran Via in Barcelona, Spain. This year, the exhibition is expected to attract over 70,000 attendees from around the world, including approximately 2,700 companies showcasing their latest innovations. The focus of MWC 2025 is to explore significant advancements across various sectors, particularly emphasizing artificial intelligence (AI), robotics, mobility, and big data.
MWC 2025's theme, "Converge, Connect, Create," encapsulates the spirit of innovation driving the event this year. With the rapid technological advancements witnessed globally, the exhibition aims to highlight how companies are integrating AI and other cutting-edge technologies to shape the future.
Samsung Electronics is grabbing attention with their impressive 1,745 square meter exhibition space, where they will showcase the AI capabilities of their newly launched Galaxy S25 series. Visitors to the Samsung booth can experience interactive demonstrations of various AI features, including ‘Gemini Live,’ which allows users to search for information through conversational dialogue, and ‘Circle to Search,’ facilitating easy searches simply by drawing circles on the screen. Other unique features include ‘Now Brief,’ which offers personalized insights and recommendations based on users’ interests.
Alongside, Samsung is also introducing the Galaxy A56 5G and Galaxy A36 5G models, both loaded with enhanced AI functionalities including 'AI Eraser' and ‘Editing Suggestions.’ These products symbolize Samsung's commitment to incorporating intelligent features to enrich user experience. The introduction of AI continues to extend beyond personal devices; Samsung also presents AI-assisted health management features, such as 'Energy Score' and wellness tips, aimed at providing personalized health recommendations.
Meanwhile, SK Telecom and other leading mobile carriers are set to present their advancements and strategies related to AI. The executive teams from these firms—including KT and LG Uplus—plan to demonstrate how AI technologies can mitigate risks associated with voice phishing and improve overall communication system security. This emphasis on security reflects broader concerns about the applications of AI affecting both individuals and societies at large.
The sessions at MWC 2025 also feature some notable speakers, including Arthur Mench, co-founder of the French AI company Mistral, and American AI scholar Ray Kurzweil, who is known for his controversial ideas about technological singularity. Their discussions are anticipated to shed light on both the potentials and pitfalls of AI technologies.
Overall, MWC 2025 is expected to set the stage for future technological advancements by fostering innovation and collaboration among diverse sectors. With significant emphasis placed on AI, attendees and exhibitors alike will explore together how interconnected technologies can transform industries and everyday life.
The event not only showcases large corporate innovations but also highlights the contributions from promising startups. An exhibition zone operated jointly by KOTRA and KICTA features 109 startups, showcasing their unique technologies and ideas. This aspect reflects the importance of fostering new talent and innovations alongside established corporations, promoting a diverse technological ecosystem.
The anticipated conversations at MWC 2025 will touch on the social impacts of these advancements, exploring the role of AI within the infrastructure of everyday life and its potential ramifications on personal privacy and security. Many participating companies are focused on creating ethical frameworks around AI, which adds another layer of significance to this year’s congress.
MWC 2025 signifies not only a gathering of industry leaders and innovators but also serves as a barometer of the future direction of technology. The Congress’s focus on AI and its multifaceted applications reflects the increasing reliance on technological solutions to navigate challenges and reshape societal dynamics.
The dialogues started at MWC 2025 will ripple through the tech industry, influencing strategies across various sectors for years to come. This vibrant event will undoubtedly shine a spotlight on the developments shaping the mobile technology ecosystem as we move forward.