The Major League Soccer (MLS) season kicked off this weekend, setting the stage for what promises to be another exciting year of soccer across the United States. This season is particularly special as it marks the league's 30th anniversary, and cities are pulling out all the stops to celebrate.
If you happen to drive down the Embarcadero in downtown San Diego, you'll spot one of three giant inflatable soccer balls, each standing at 30 feet tall, greeting fans. San Diego is joined by New York City’s Times Square and Miami’s South Beach, where these gigantic displays proclaim "MLS is here" along with QR codes leading to streaming options on Apple TV, where fans can catch all the action this season.
San Diego FC launched their inaugural MLS match against the LA Galaxy at Dignity Health Sports Park on Sunday at 4 p.m. Fans flocked to this event, with limited ticket availability for San Diego FC's home opener on March 1 at Snapdragon Stadium. The first 30,000 attendees received free scarves, courtesy of DIRECTV, adding to the festive atmosphere.
On the other side of the country, Lionel Messi wasted no time making his mark on the new season. Just five minutes after kickoff for Inter Miami against NYCFC, Messi assisted young talent Tomás Avilés, who found the back of the net, setting new MLS history by becoming the fastest player to achieve 40 goal contributions—21 goals and 19 assists—in just 26 matches.
While Miami found themselves celebrating early, the game took a turn as Avilés was sent off later in the first half. NYCFC seized the opportunity, equalizing from the resulting free-kick. Despite being reduced to ten men, Miami fought valiantly, with Messi providing another assist deep in stoppage time allowing Telasco Segovia to score, securing Miami a 2-2 draw.
New head coach Javier Mascherano praised Messi, stating, "He's the soul of this team. You could see with what he did at the end." Mascherano underscored the significance of Messi’s contributions, explaining how he influences not just the attack but also aids defensively, showcasing his skills and leadership on the pitch.
Meanwhile, Atlanta United debuted Duc Emmanuel Latte Lath, who made headlines scoring twice as they defeated Montreal 3-2, highlighting his record-setting incoming transfer fee of $22 million plus add-ons. Latte Lath opened the scoring with a header off Saba Lobjanidze's corner, igniting the crowd's energy at Mercedes-Benz Stadium. After conceding the equalizer, Latte Lath restored the lead, showcasing the impact he will look to make this season.
The new season's kickoff has generated increased fan engagement with various bars and restaurants throughout San Diego partnering with San Diego FC to show matches live. This initiative enhances community participation and builds excitement leading up to future games.
The 2025 MLS season’s opening weekend not only kicked off with thrilling matches but also marked the beginning of what fans hope will be filled with high-stakes performances and unforgettable memories as the league continues to grow.
With celebrations Richter across the MLS cities, fans can expect more electrifying moments, both on and off the field, as the season progresses. New talents, seasoned veterans, and intense competition are all contributing to the narrative of this 30th season—one poised to leave its mark on soccer history.