Mitsubishi Motors is gearing up for the Tokyo Auto Salon 2025, which will take place from January 10 to 12 at Makuhari Messe, Chiba. With the theme "Play Cool!", the company is focused on showcasing their adventurous and stylish vehicles, particularly the customized pickup truck, Triton, which is set to highlight innovative designs.
On January 7, Mitsubishi revealed its lineup for the event, with eight vehicles on display. Central to their exhibit is the Triton, featuring several unique customizations executed by Hiroki, the brand ambassador. This year's event aims to showcase the versatility and adventurous spirit of the Triton, enticing visitors with its powerful presence.
Mitsubishi is presenting Hiroki’s customized Triton, known as the Triton Hiroki model, which boasts large wheels and a dramatically lowered stance, projecting an urban appeal. Notable for its sophisticated matte-wrapped chrome parts, this pickup aims to attract attention with its adult-oriented aesthetic.
Another significant vehicle being displayed is the winner of the Triton Custom Contest. Out of 16 entrants, this model was voted the favorite by the public and will be formally recognized during the event. The contest aims to highlight the creativity and personalization enthusiasts bring to Mitsubishi vehicles.
Adding to the excitement, Mitsubishi is partnering with Red Bull for the DJ booth event vehicle, which will provide music and sound backup for dance events organized by the company. This custom model is crafted with functionality in mind, featuring DJ equipment mounted on the truck’s bed and will allow for live DJ performances at the Auto Salon.
Not to be missed is the Outlander PHEV NIGHT SEEKER CONCEPT, inspired by KONAMI's popular game series METAL GEAR SOLID. This eye-catching SUV emphasizes Mitsubishi's commitment to vehicle performance and adventure, integrating themes from the game series to appeal to fans of all ages.
Fans of the versatile Delica D:5 will also find interest with the BLACK Edition ACTIVE SEEKER, which incorporates special graphics inspired by the rugged testing terrains of Hokkaido's Tokachi region. This customization embodies the spirit of exploration and challenges drivers to tackle any venture.
For those following the Asia Cross Country Rally 2024 (AXCR2024), Mitsubishi will present the Triton rally car, along with support vehicles like the Delica D:5 and Delica Mini. These models have been specially modified to handle tough off-road conditions and will support the Mitsubishi Rally Art team during the event.
The main stage at Mitsubishi's booth will be lively, hosting several exciting events including award ceremonies for the Triton Custom Contest and engaging talk shows featuring Hiroki and automotive journalists such as Kei Takeoka. Talk about the craftsmanship and performance of the vehicles will pique the interest of the audience.
Other notable activities at Mitsubishi’s booth will include performances from members of the Red Bull Street Jam, as well as live tours highlighting the unique features of each displayed vehicle. A showcase video focusing on the upcoming drive communication SNS utilizing metaverse technology will also be unveiled.
The Tokyo Auto Salon 2025 presents Mitsubishi with the perfect stage to highlight its automotive innovation and engage with the enthusiast community. With interactive displays and opportunities to meet personalities like Hiroki, attendees are sure to experience the excitement of customization and the dynamic world of motorsports.
Lovers of adventure and automotive culture are expected to flock to Mitsubishi's booth at the salon, eagerly embracing the unique models and innovative concepts on display.