Mister Donut is set to delight fans with a new collaboration featuring the renowned Gion Tsujiri, celebrating the ninth year of their partnership by unveiling a limited-edition line of donuts. Scheduled to launch on March 26, 2025, the 'Mister Donut x Gion Tsujiri Round 1' collection promises a unique twist on traditional flavors by incorporating Gion Tsujiri's distinctive Uji matcha, known for its rich aroma, vibrant color, and complex taste profile, including bitterness and umami.
This year's offerings will include five different types of donuts, meticulously designed to showcase the special properties of Uji matcha. The highlight is the 'Uji Matcha Zukushi' donut, which features a blend of matcha dough, matcha powder, whipped cream, and warabimochi, inviting consumers to fully engage in the rich flavor of the matcha experience. Retailing for 270 yen for takeout and 275 yen for eat-in, it is anticipated to be a fan favorite.
Another exciting addition is the 'Uji Matcha Chestnut Azuki,' which combines a soft matcha dough infused with Uji matcha chocolate and a filling of chestnut paste and adzuki bean paste. This delicacy also shares the same price point, aiming to enchant customers with its harmonious blend of flavors.
The collaboration continues with three varieties that utilize 'Pon de Ring' dough, known for its chewy texture. The 'Pon de Double Uji Matcha' will delight customers with its glossy matcha chocolate coating, available at 216 yen for takeout and 220 yen for eat-in, allowing patrons to enjoy the dual essence of matcha.
For those who appreciate a crunch, the 'Pon de Zak Uji Matcha Kinako' brings kinako (roasted soybean flour) crunch atop matcha chocolate coating for a delightful texture interplay, priced at 237 yen and 242 yen for takeout and eat-in, respectively. Lastly, the 'Pon de Uji Matcha Black Sugar Warabimochi' offers an exotic flavor journey, featuring black sugar warabimochi and matcha whipped cream, topped with kinako sugar, also priced at 237 yen for takeout and 242 yen for eat-in.
The sales period for this exciting release extends until late May 2025, with all items set to be available across Mister Donut outlets (excluding a few select locations). As part of its commitment to innovation, the company has recently launched a brand slogan, 'Always there, always new,' indicating a commitment to continue evolving while preserving beloved flavors.
In anticipation of consumer response, a sequel collaboration set to be released on April 23, 2025, will feature '55th Anniversary Products' available exclusively through Misdo Net Order, ensuring further engagement from fans of both entities.
With a proven track record of delighting customers for nearly a decade, the 'Mister Donut x Gion Tsujiri' line promises to tantalize and fulfill the cravings of matcha enthusiasts and donut lovers alike. As each season unfolds, the collaboration stands as a testament to the power of combining traditional Japanese flavor with contemporary dessert designs.
