In an exciting new partnership, Milka and Oreo have officially become sponsors of LaLiga EA SPORTS, launching their campaign titled "LaLiga con más sabor". This initiative is aimed at connecting with football fans across Spain through a creative blend of the sport's passion and the delightful flavors of these iconic brands. Spearheading the campaign is Nico Williams, a player from Athletic Club, who embodies the spirit of Milka and Oreo with his authenticity and charisma.
The campaign, promoted by Mondelēz International and developed by Publicis España, is a comprehensive strategy that spans digital media, television, radio, outdoor advertising, and Connected TV. Notably, a large canvas has been installed in front of the San Mamés stadium in Bilbao, creating a vibrant visual presence for the initiative. Additionally, physical and digital mupis have been placed in various cities to further engage the audience.
Another standout feature of the campaign is a tram that has been completely wrapped in promotional materials in Barcelona, showcasing the fun and excitement associated with LaLiga. Each promotional piece includes QR codes that direct users to the official campaign website, enhancing interactivity and engagement.
Running from April 1 to June 30, 2025, the promotion offers football enthusiasts a chance to win one of 20 double season tickets for the 2025-2026 LaLiga season, with one ticket allocated for each team in the league. In addition to the season tickets, winners will also receive VIP tickets for matches featuring some of the biggest clubs in Spain, including Real Madrid, FC Barcelona, and Atlético de Madrid.
To participate in the promotion, fans simply need to upload the purchase receipt for Milka or Oreo products to the official website. This straightforward entry process aims to encourage widespread participation and excitement among the fanbase.
Maria Suárez, the Commercial Lead for La Liga Activation at Mondelēz in Spain, expressed her enthusiasm for the partnership, stating, "The agreement with LaLiga allows us to connect uniquely with all football enthusiasts in Spain and with lovers of our brands. With this campaign, we want Oreo and Milka to be part of an unforgettable experience in football stadiums, combining the best of the sport with the warmth, excitement, and flavor that characterize our brands. We want to help enjoy a LaLiga season with more flavor than ever."
Javier Gurrea-Nozaleda, the Director of Sponsorships and Licenses at LaLiga, also praised the collaboration, emphasizing that, "At LaLiga, we celebrate this strategic alliance with iconic brands like Oreo and Milka, which share our values of passion, enjoyment, and connection with fans. This collaboration reinforces our commitment to continue generating unique experiences both on and off the pitch."
The raffle, which is generating significant buzz, will see winners announced on July 15, 2025, during a special joint event with LaLiga. Participants will be contacted via email regarding their winnings, adding an extra layer of excitement as fans eagerly await the results.
This initiative not only aims to enhance the experience of attending LaLiga matches but also seeks to strengthen the emotional connection between fans and the league. By combining the delightful flavors of Milka and Oreo with the thrilling atmosphere of live football, the campaign promises to make the 2025-2026 LaLiga season one to remember.
As the campaign unfolds, it is expected to attract a wide audience, drawing in both die-hard football fans and those who simply enjoy the sweet treats offered by Milka and Oreo. The strategic marketing efforts are set to elevate the overall experience of LaLiga, making it more enjoyable and engaging for everyone involved.
In conclusion, as Milka and Oreo embark on this exciting journey with LaLiga EA SPORTS, fans can look forward to a season filled with flavor, fun, and unforgettable moments. The collaboration is sure to leave a lasting impact on the football community in Spain, as both brands strive to create a unique and memorable experience for supporters of all ages.
