Mikha Tambayong, one of Indonesia's most beloved celebrities, has been officially appointed as the first Tourism Ambassador for Taiwan in Indonesia. This notable announcement was made during the press conference held on February 21, 2025, at which the Taiwan Tourism Bureau M.O.T.C. also unveiled promotional videos aimed at attracting Indonesian tourists to Taiwan.
During the event, the Taiwanese Ambassador to Indonesia, Bruce Hung (also known as Mr. Hung Chen-Jung), presented Mikha with the honorary title, symbolized by a flower crown and sash. This highlights Mikha's newly assigned role to introduce Taiwan as a prime tourist destination for Indonesians. By representing Taiwan, Mikha aims to boost interest and travel between the two regions.
Mikha expressed her enthusiasm for the assignment and recalled her initial trip to Taiwan, which took place in November 2024. She described her experiences as nothing short of enchanting. "Taiwan offers three H: Happy, Healthy, and Harmony, which every tourist will feel," Mikha shared, vehemently supporting Taiwan's rich cultural diversity and breathtaking sceneries.
Her promotional video captures the beauty of Taiwan, exploring popular landmarks such as Taipei 101, the Queen's Head at Yehliu, Sun Moon Lake, and the Qi Mei Museum. Mikha's narration details her adventures, which included tasting delicious local cuisine, exploring stunning flower gardens, witnessing breathtaking sunsets, and interacting with Taiwan's warm indigenous communities.
The initiative to appoint Mikha as the Tourism Ambassador is part of Taiwan's broader strategy to strengthen its ties with Indonesia, which features over 270 million residents, including more than 30 million people of Chinese descent. The island nation recognizes Indonesia as one of its most significant tourist markets, especially considering its sizable Muslim population.
According to statistics reported by Infobanua, Taiwan saw over 200,000 Indonesian tourists visit by November 2024, marking an 11.92% increase compared to the previous year. This growth demonstrates the rising interest among Indonesians to visit Taiwan. Efforts continue with the Taiwan Tourism Bureau establishing the Taiwan Tourism Service Office in Jakarta, signaling their commitment to fostering tourist exchanges.
Alongside Mikha, four additional influencers are set to participate actively, presenting various themes of Taiwanese tourism through their own videos. The overarching campaign aims to portray Taiwan as an all-year-round vacation spot, suitable for every season, and catering to diverse interests such as cuisine, healthy lifestyles, shopping, and romantic getaways. To maximize reach, these promotional videos will be released across multiple online platforms, outdoor electronic billboards, and at numerous exhibitions and promotional events.
The promotional campaign is anticipated to not just highlight Taiwan's attractions but also engage Indonesian travelers deeply, ensuring they see Taiwan as a valid option for their next getaway. By depicting Taiwan as full of beauty and happiness, Mikha and the tourism board hope to resonate with Indonesian travelers seeking fantastic fare and experiences abroad.
This dynamic collaboration between Taiwanese tourism entities and Indonesian influencers is set to evolve how both regions interact through travel. With Mikha at the forefront, her passionate portrayal of Taiwan's offerings aims to bridge connections and inspire travelers to explore the island for themselves.
With Mikha leading these efforts, Taiwan is poised to attract even more Indonesian tourists, enhancing connections and providing their visitors with memorable experiences filled with beauty and adventure. Taiwan’s scenic landscapes and welcoming culture offer Indonesian travelers the chance to experience something genuinely enriching and exciting.