MyPillow CEO Mike Lindell is experiencing significant challenges as he navigates tumultuous waters stemming from his controversial claims about the 2020 presidential election. With revenue dwindling and key retailers distancing themselves, Lindell's business is undergoing changes he never anticipated.
According to the Star Tribune, MyPillow has begun selling off over 800 pieces of surplus equipment and subleasing manufacturing space. This response is directly tied to retail giants like Walmart pulling MyPillow products, which Lindell claims is due to the backlash from his assertions about election fraud. "We lost $100 million from attacks by the box stores..." Lindell lamented, indicating the fallout from what he characterizes as 'cancel culture.'
Feeling the strain of reduced orders, he is also reassigning workers to different tasks as some have had "hardly anything" to do. Fortunately, according to Lindell, no employees have been laid off yet, but he anticipates continued difficulties should retailers not return. Lindell stated, "If the box stores ever came back, we could have it if we needed it, but we don't need it." His focus appears to have shifted significantly to direct sales.
Meanwhile, Lindell faces legal challenges as well. Dominion Voting Systems has filed a lawsuit against him for $1.3 billion, claiming he defamed the company through his claims of election rigging. This follows the high-profile case involving Fox News, which recently settled with Dominion for nearly $800 million. The heavily publicized legal battles have added to the pressure on Lindell as he navigates the fallout from his public statements.
While Lindell’s business struggles seem to be compounding, he found himself at the forefront of conservative media during the recent CPAC convention held on February 22, 2025. There, he publicly praised former President Donald Trump, whom he labeled as the "greatest president" during interviews with various media outlets. "He didn't take this job for money or fame..." Lindell stated, expressing unwavering support for Trump.
During this event, Lindell reiterated his intention to combat what he perceives as electoral injustices, arguing for the elimination of electronic voting machines. He stated, "We've got to get rid of the electronic voting machines... Over 132 countries have banned electronic voting," underscoring his belief in returning to paper ballots. This sentiment reflects the unyielding rhetoric he has maintained for years following the tumultuous 2020 election.
Despite linking his media ventures to the recovery of his pillow empire, Lindell's recent behavior raises questions about the sustainability of his efforts. He is currently rebranding FrankSpeech Network Inc. as Mike Lindell Media Corp., with aspirations to carve out his niche against what he describes as "biased corporate media." His efforts include platforms such as LindellTV, which he launched to counteract perceived media suppression. He touted, "LindellTV offers integrity, truth, and relevance..." adding he aims to create space for conservative voices.
Throughout his CPAC remarks, Lindell maintained his narrative of being targeted by major media outlets and Big Tech, echoing broader calls within conservative circles for alternatives to mainstream platforms. His skepticism is particularly directed at figures like Mark Zuckerberg, whom he accuses of suppressing his messages and censoring narratives questioning vaccine efficacy and electoral integrity.
When discussing his future ambitions within politics, Lindell claimed he has no current intentions to run for office, emphasizing the importance of fixing voting systems first: “I’m not going to run for anything until we get rid of the electronic voting machines and then look out.” His commitment to the cause reflects dedication to the Trump-aligned movement he has closely associated with.
Despite broad support among die-hard conservatives, Lindell’s business prospects remain uncertain. He insists on fighting the battles against what he calls the "deep state globalist uni party" and is adamant about redeeming his brand. He reiterated, "My company is the most attacked company in the world… No company has been attacked more than MyPillow.”
Throughout these tumultuous events, Lindell’s narrative continues to resonate with segments of the populace who share his frustrations over the perceived discrepancies within the political system. His media initiatives and vocal support for Trump represent not only his personal stake but also the sentiments of many supporting the former president. Eric Lindell's saga exemplifies the intersection of business, politics, and media within the current American cultural milieu.