MGC-ASIA, marking its 25th anniversary, has unveiled its ambitious three-year roadmap to achieve sustainable growth within the Lifestyle Mobility sector, aiming to expand across four core business areas and strengthen its operational frameworks.
On February 28, 2025, the company, formally known as Millennium Group Corporation (Asia) Public Company Limited, announced this strategic plan with a clear focus on meeting customer needs more effectively and integrating advanced technologies.
Dr. Sanhavit Thamchuanviriya, the CEO of MGC-ASIA, stated, "This year marks 25 years for MGC-ASIA, showcasing our strength and continuous growth as leaders in the Lifestyle Mobility business." This anniversary is not only significant for MGC-ASIA but reflects its resilience and adaptability within the rapidly changing market.
The strategic plan, which spans from 2025 to 2028, centers around four main business categories: Mobility Retail, Aftersales Service, Car Rental and Driver Services, and Other Services. Each segment is aimed at enhancing MGC-ASIA's overall capacity and ensuring it remains at the forefront of the automotive industry.
Under the PEOPLE strategy, the company prioritizes human capital development by nurturing high-potential employees committed to excellent service. The PROCESS strategy focuses on streamlining operations to eliminate redundancy, improve transparency, and maximize efficiency.
With the PROFIT strategy, MGC-ASIA plans to drive business stability and growth. This involves introducing new models of vehicles and aftersales services, which include comprehensive automotive care and tech-enhanced rental services. MGC-ASIA aims to integrate more electric vehicles (EVs) to meet the demands of both corporate clients and environmentally conscious consumers.
The company has set strategic growth objectives to penetrate new markets, especially emphasizing the electric vehicle segment. This includes forming partnerships with prominent manufacturers like XPENG and ZEEKR, aiming to broaden its customer base and drive innovation.
For MGC-ASIA, creating a sustainable business ecosystem also means enhancing brand credibility and maintaining high standards of service. They plan to leverage technological collaborations to not only improve operational capabilities but also to fortify their competitive edge.
Further, with the emphasis on sustainability, MGC-ASIA aims to reduce carbon emissions significantly by 2025. Their commitment to fostering renewable energy utilization showcases their dedication to being environmentally responsible.
During its previous fiscal year, MGC-ASIA reported impressive figures, with total revenue of 20,334 million baht and net profits of 145.60 million baht. Particularly, the last quarter of 2024 saw revenues hit 5,977 million baht with net profits reaching 95.20 million baht.
Despite the overall automobile industry declining by 26%, MGC-ASIA has successfully delivered over 1,000 units of electric vehicles from XPENG and ZEEKR and has maintained substantial backlog orders, demonstrating its ability to thrive under challenging conditions.
To expand its operations, MGC-ASIA is also venturing internationally, having partnered with CITY AUTO GROUP to explore opportunities within Vietnam’s automotive market. This strategic move aligns with the company's vision to amplify its services regionally and globally.
Dr. Sanhavit concluded with the insight on future goals, reiteratively affirming MGC-ASIA's mission as being the trailblazer of integrated Lifestyle Mobility solutions. Their roadmap emphasizes integrating AI-powered solutions and adhering to Environmental, Social, and Governance (ESG) standards systematically to safeguard sustainable successes.
With MGC-ASIA's clear outline of vision and strategy, the company aims to not just grow but to build lasting relationships with customers, ensuring every interaction reflects its commitment to excellent service and innovation.
Looking forward, as MGC-ASIA embarks on this three-year adventure, the automotive community watches with eager anticipation to see how they will navigate the fast-evolving automotive industry and uphold their promise of providing state-of-the-art customer experiences.