Meta is reportedly developing an Instagram app specifically for iPad, a long-awaited move that could enhance the user experience for millions of iPad owners. Since its launch in 2010, Instagram has been available only as an iPhone app, leaving iPad users to navigate a less-than-ideal experience on their larger screens.
According to a report by The Information on April 9, 2025, the company is finally taking steps to create an iPad version of the popular social media platform. This news comes after years of requests from users who have expressed a desire for a dedicated app that fully utilizes the iPad's capabilities. Currently, Instagram users on iPads are forced to use the iPhone version, which has not been optimized for the larger display.
Adam Mosseri, head of Instagram, has previously stated that there were no immediate plans to develop an iPad app, citing a lack of demand. In a 2022 tweet, he mentioned that the team was still learning and that the number of users requesting an iPad version was not significant enough to prioritize development. "There aren’t enough people asking for it to make it a priority right now," he stated at the time.
Back in 2020, Mosseri echoed similar sentiments, noting that the team was stretched thin and had numerous other tasks to complete. He indicated that developing an iPad app was not deemed the best use of resources at that moment. However, the recent shift in strategy suggests that Meta is reconsidering its approach, especially in light of the competitive landscape.
The Information's sources indicate that while the app is in development, specific details about its features and design remain scarce. Users are eager to see how the iPad version of Instagram will differ from its iPhone counterpart. Will it include enhanced functionalities tailored to the larger screen? Only time will tell.
In addition to the iPad app, Instagram is also making significant changes to its video content strategy. The platform is reportedly increasing the length of Reels from 90 seconds to 3 minutes, aiming to compete more effectively with TikTok, which has dominated the short-form video space. This change reflects Instagram's ongoing efforts to attract creators and maintain relevance in a rapidly evolving social media environment.
Moreover, Instagram is introducing a new video editing feature called "Edits," designed to provide creators with more tools for video production. This feature seeks to rival CapCut, a popular editing app from ByteDance that was recently removed from app stores. The introduction of Edits underscores Instagram's commitment to enhancing its platform for content creators, making it easier for them to produce engaging videos.
Instagram's recent moves come at a time when the company is looking to capitalize on the potential fallout from TikTok's uncertain future. With talks of a potential ban on TikTok in various regions, Instagram appears to be positioning itself to attract users who may be searching for alternative platforms.
Despite the excitement surrounding the potential launch of an iPad app, users are left wondering when they might actually see it come to fruition. As of now, there is no confirmed timeline for its release. The anticipation builds as Instagram continues to navigate the competitive landscape of social media, striving to meet the evolving needs of its user base.
In summary, the development of an Instagram app for iPad marks a significant shift in Meta's approach to its flagship platform. After years of demands from users, the company is finally taking steps to deliver a dedicated app that could enhance the overall experience for iPad owners. Coupled with new features aimed at video content, Instagram is making strategic moves to remain relevant in an increasingly competitive market.
As users await further updates, they can only hope that the long-desired iPad app will soon become a reality, providing a more seamless and engaging way to interact with the platform they love.
