Meta Platforms, Inc. is set to enhance user privacy with a new feature for WhatsApp, as reported on April 9, 2025. This upcoming "advanced privacy" feature aims to provide an extra layer of security for chats, making it significantly more difficult for users to share sensitive content. According to WABetaInfo, the feature is currently hidden in the latest beta version of WhatsApp for iOS available via TestFlight.
The advanced privacy feature will be applicable to both individual and group chats. One of the key aspects is that chats with this feature enabled cannot be exported, which means that users will have greater control over their conversations. Furthermore, media files shared in these chats will not be automatically saved to the device's photo library, enhancing confidentiality. Notably, Meta's artificial intelligence will be completely disabled in chats where this advanced privacy setting is activated.
This new option is intended to complement WhatsApp's existing disappearing messages feature, which allows messages to vanish after being viewed. However, the advanced privacy feature goes a step further by providing users more options for managing important messages that cover sensitive topics. Once the feature is rolled out, it will be optional and can be managed on a per-chat basis. Importantly, when a user opts to enable this feature, all other participants in the conversation will receive a notification.
In addition to the privacy feature, WhatsApp has recently released an update that allows users to set the app as the default messaging and calling application on iPhones running iOS 18.2 or later. This update, which became available around April 6, 2025, reflects WhatsApp's ongoing commitment to enhancing user experience on its platform.
Meanwhile, a new survey from Malwarebytes, also released on April 9, 2025, reveals growing concerns among the public regarding online privacy and data security. The survey, which gathered responses from 1,500 readers of Malwarebytes' newsletter, highlights that a staggering 89% of participants are worried about their personal data being misused by corporations. Equally concerning is that the same proportion of respondents fear their data is being used by AI tools without their consent.
The survey also indicated that 77% of respondents feel that many online transactions, from purchases to account creations, seem like ploys to extract their data. This sentiment is compounded by the fact that 72% of individuals are apprehensive about government access to their data without their consent. Alarmingly, 70% of respondents expressed a sense of resignation, stating they feel their personal data is already out there and irretrievable.
Moreover, 60% of those surveyed are concerned that their smartphones are listening to their conversations and targeting them with ads based on what they say. These findings underscore a broader anxiety about privacy in an age where personal information is increasingly commodified.
Despite the overwhelming concern, 87% of respondents support national laws regulating how companies can collect, store, share, or use personal data. However, a significant 60% feel that simple, meaningful ways to protect their data will never materialize. This sentiment reflects a pervasive distrust in the systems designed to safeguard privacy.
Interestingly, the survey also revealed a trend of users abandoning platforms they no longer trust. About 40% of respondents reported ceasing to use services like Instagram, TikTok, and X due to privacy concerns. Furthermore, 26% indicated that they had abandoned fertility or period-tracking apps because of similar apprehensions.
As the landscape of online privacy continues to evolve, individuals are encouraged to take proactive measures to protect their data. Experts suggest several strategies for users to regain control over their personal information. For instance, utilizing privacy tools such as ad blockers and tracking prevention tools can help mitigate data collection by large online ad networks. VPNs and anonymous browsing tools are also recommended for those engaging in sensitive activities online.
Another suggestion is to create alternate identities for online interactions, especially with apps or websites that are unfamiliar. Users can set up email aliases or disposable phone numbers to protect their real identities. Additionally, employing disposable credit card numbers can safeguard financial information when making purchases from less trustworthy sources.
Moreover, users should regularly evaluate the apps and services they use. If a service raises trust issues, it may be prudent to discontinue use and delete the app. As demonstrated in the survey, many individuals have already taken this step to enhance their privacy.
Ultimately, the challenge is not to achieve complete invisibility online but to ensure transparency in interactions. Users must be aware of what information they are sharing, how it is being used, and the associated risks. By making informed decisions about their online presence, individuals can better navigate the complex landscape of digital privacy.
As Meta rolls out its advanced privacy feature for WhatsApp, it is clear that the conversation around online privacy is becoming increasingly important. With users expressing deep concerns about data misuse and the effectiveness of existing protections, it remains to be seen how these new measures will impact the way people communicate digitally.
