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Technology
09 May 2025

Meta Develops Smart Glasses Amid Apple Rivalry

Zuckerberg praises Google CEO while criticizing Apple’s privacy policies

Meta is making strides in the wearable technology sector with the development of a new generation of smart glasses featuring advanced augmented reality capabilities, including facial recognition. According to a report from The Information, these glasses, internally referred to as Aperol and Bellini, are slated for release in 2026. This initiative marks a significant expansion for Meta into the realm of AI-supported wearable devices.

The company is actively refining its approach to privacy and security, aiming to expedite the production and launch of these innovative products. The new smart glasses will utilize advanced vision software that allows artificial intelligence to observe and learn from the user's perspective, creating a more interactive experience. The glasses will not only recognize faces but will also offer reminders for daily activities, such as prompting users to take their keys before leaving home or notifying them of shopping needs based on their surroundings.

Currently, Meta has begun testing these capabilities on existing models of Ray-Ban Meta glasses. However, the battery life of these devices is a significant concern; users can expect about 30 minutes of usage before needing a recharge. To address this, Meta is working on enhancing battery performance in the upcoming models, which will also feature integrated cameras to expand their functionality.

As these technological advancements unfold, Meta is also overhauling its privacy policies concerning the Ray-Ban Meta glasses, which has drawn criticism from privacy advocates and tech experts alike. In a recent email to users, Meta announced that the Meta AI feature with camera capabilities would now be activated by default unless users disable the voice command feature, "Hey Meta." Moreover, the company has removed the option to disable the storage of voice recordings, retaining them on its servers for up to a year to improve AI services. Users will still have the ability to delete these recordings manually through their settings, and any recordings made in error will be deleted within 90 days.

Albert Aydin, a spokesperson for Meta, emphasized that photos and videos captured through the glasses are stored locally on the user's phone and will only be used for AI training if uploaded to Meta services or third parties with the user's consent. This statement aims to reassure users about their data privacy amidst growing concerns over surveillance and data misuse.

In a bold statement during the "Stripe Sessions 2025" conference, Meta CEO Mark Zuckerberg expressed a clear preference for Google CEO Sundar Pichai over Apple CEO Tim Cook. This statement sparked considerable debate, especially in light of the ongoing competition between Meta and Apple regarding privacy policies and data collection practices. Zuckerberg remarked, "I won’t attack more, but I like Sundar," signaling a respectful acknowledgment of Pichai amidst a backdrop of tension with Apple.

The rivalry between Meta and Apple has deep roots, particularly surrounding issues of user privacy and data collection methods. Tensions flared in 2015 when Tim Cook criticized companies that exploit user data, an assertion that Zuckerberg perceived as a direct attack on Facebook. This animosity intensified in 2021 when Apple launched a privacy feature that significantly impacted Meta's advertising revenue, leading to substantial financial losses for the company.

As Meta continues to innovate with its smart glasses, the implications of its evolving relationship with Apple remain significant. The ongoing conflict over privacy policies has not only influenced their respective business strategies but has also reshaped the landscape of the tech industry as a whole. The development of these glasses, coupled with Zuckerberg's recent comments, highlights the shifting dynamics in the tech world, where privacy concerns are becoming increasingly paramount.

Looking ahead, the future of the partnership between Google and Meta could be pivotal in navigating these technological changes. As companies face mounting pressure to protect user data while still delivering innovative products, their strategies will likely evolve in response to both market demands and regulatory scrutiny.

In summary, Meta’s advancements in smart glasses technology, alongside its ongoing rivalry with Apple, underscore the complexities of privacy and innovation in today’s digital landscape. As the company gears up for the release of its new glasses in 2026, it remains to be seen how these developments will impact its position in the market and its relationship with competitors.