Meta has officially launched its artificial intelligence feature, known as Meta AI, on WhatsApp in Italy as of March 29, 2025. This new functionality, which is also being gradually rolled out in other European Union countries, allows users to engage in conversations with AI directly within the app.
The Meta AI feature is identified by a blue circle and can be accessed through a dedicated button located in the lower right corner of the app. Once users open a chat with Meta AI, they will receive a message containing information about how to use the feature and important privacy guidelines.
Meta AI operates on a Large Language Model based on Llama 3.2. This model is designed to assist users in generating text, answering questions, and providing suggestions, much like other AI chatbots such as ChatGPT from OpenAI and Gemini from Google. What sets Meta AI apart is its seamless integration into popular Meta messaging apps, including WhatsApp, Messenger, and Instagram.
To start using Meta AI on WhatsApp, users have two options: they can either tap the colored icon or search for "Meta AI" among their contacts. Additionally, the AI can be utilized in group chats by typing @Meta AI followed by a question, allowing for immediate responses.
As users interact with Meta AI, they can ask about various topics such as the weather, recipes, travel itineraries, and general curiosities. The AI is also capable of searching for posts and videos on Facebook and Instagram tailored to the user's interests. In group settings, Meta AI can offer suggestions, mediate disputes, and provide balanced opinions.
However, users are advised to be cautious about sharing sensitive information with the AI, as the privacy notice warns that any data shared may be stored or used. Furthermore, information may be shared with selected partners to enhance the relevance of the AI's responses.
Importantly, while Meta AI is an integrated feature that cannot be uninstalled, users have the option to refrain from using it at any time. This means that even if the feature is present in the app, users are not obligated to engage with it.
Meta AI's capabilities are still being developed, with future enhancements expected to include image modification features, such as the ability to remove unwanted elements or improve image quality. Currently, users can only receive immediate text responses, but the potential for audio responses, where users can choose the voice, is also being explored.
With the introduction of Meta AI, WhatsApp aims to enrich user interactions by providing a tool that not only answers questions but also assists with everyday tasks and enhances communication experiences across its platforms. As this technology evolves, it will be interesting to see how users adapt to and integrate this AI functionality into their daily lives.
Overall, the rollout of Meta AI represents a significant step for Meta in enhancing user engagement through artificial intelligence, positioning the company as a key player in the rapidly advancing field of AI-driven communication tools.
