In the fast-evolving world of printing and promotional products, Meryl Katlin stands out as a dynamic entrepreneur who has successfully navigated the convergence of these industries. Katlin, who holds a degree in graphic design, leveraged her skills and industry contacts to establish her company, MakeATeeOnline (asi/559002), which specializes in custom apparel and promotional items. Her journey began with a unique blend of graphic design and print brokerage, allowing her to cater to a diverse clientele.
Katlin’s story is not just about her business acumen; it also reflects the personal challenges she faced as a mother. “I started my company when my second child was a few months old,” she recalls, highlighting how this venture allowed her to balance work and family life. Her initial foray into the industry involved collaborating with screen printers and distributors, where she provided graphic design services. This dual approach enabled her to build a robust network early on.
In 1991, Katlin founded TypeStyles, marking her entry into the print industry. Fifteen years later, she launched MakeATeeOnline, which has since embraced a variety of printing technologies, including direct-to-garment (DTG), direct-to-film (DTF), dye sublimation, and wide-format printing. As the company continues to innovate, Katlin plans to expand into UV printing, screen printing, and embroidery, further enhancing her business offerings.
Katlin's commitment to staying at the forefront of technology is evident in her approach to printing. “I researched the equipment, bought a DTG machine and a GCC vinyl cutter at first,” she explains, detailing her journey into digital printing. Her efforts culminated in the adoption of DecoNetwork software, which played a crucial role in the establishment of MakeATeeOnline.
With a keen understanding of both the printing and promotional industries, Katlin emphasizes the importance of quality in her work. “Bad printing will destroy a printing company,” she warns, underscoring the need for high standards in production. This philosophy has helped her build strong partnerships and maintain a loyal customer base.
As her business flourished, Katlin recognized the potential for growth through collaboration. Currently, MakeATeeOnline is in the process of merging with Dynasty Custom Apparel, another Coral Springs, FL-based company that specializes in sports uniforms. Although the merger has not officially closed, Katlin is optimistic about the opportunities it will bring. “We’ll be bringing them our line of goods and marching with their full apparel print production facility,” she states, indicating a strategic alignment that could enhance both companies’ offerings.
The merger, which will operate under the corporate name Dynasty, will allow Katlin to focus more on customer engagement and the creation of additional merchandise stores. “I plan on letting go of the admin work that keeps me behind my desk and being able to get out to work with the customers,” she expresses, highlighting her desire to foster closer relationships with clients and help them market their businesses effectively.
In addition to her business ventures, Katlin hosts a podcast called Spill the Tee, where she engages in candid discussions about industry insights and trends with fellow apparel professionals. This platform not only showcases her expertise but also serves as a valuable resource for others in the printing and promotional products sectors.
Katlin's experience in both the printing and promotional industries has equipped her with a unique perspective on the challenges and opportunities that lie ahead. “The printing industry is fantastic. I love keeping up with new equipment and technology,” she enthuses, reflecting her passion for innovation and continuous learning. She believes that the potential for growth in this field is limitless, particularly as new businesses emerge and thrive.
Meanwhile, the FESPA Global Print Expo, set to take place from May 6th to 9th, 2025, in Berlin, Germany, promises to showcase the latest advancements in the printing industry. This year’s event marks a return after a three-year hiatus, and it is expected to attract hundreds of exhibitors from various sectors, including printing, signage, and graphics.
Among the highlights of the upcoming expo is xTool’s debut of its new Apparel Printer, a direct-to-film (DTF) solution that has garnered significant attention. The company’s Kickstarter campaign surpassed its funding goal by over 5000%, raising an impressive $5,691,987 with over 980 backers worldwide. The printer, powered by an Epson i1600 dual printhead and a 16MP AI Camera, is designed for seamless operation and supports a wide range of materials.
Additionally, Sawgrass will unveil its latest hybrid solution, VersiFlex, which integrates sublimation, DTG, and DTF technologies into a single system. This innovative approach aims to reduce costs and maintenance while expanding the range of materials that professionals can print on.
Inkcups will also showcase its new ‘High Throw’ technology for its X5-T flatbed UV digital printer, enhancing print quality on irregularly shaped objects. Other exhibitors, such as PLASTGrommet, will launch several new solutions, including the Winder360, designed to streamline the banner finishing process and reduce time by 50%.
Kavalan, a manufacturer of banner materials, will introduce new products to its PVC-free portfolio and celebrate the winners of its inaugural Green Leader Awards during the expo. This recognition highlights sustainable print projects that utilize Kavalan’s eco-friendly materials.
As the printing industry continues to evolve, the merger of MakeATeeOnline and Dynasty Custom Apparel represents a significant step forward for Katlin and her team. With a focus on innovation, quality, and customer engagement, Katlin is poised to make a lasting impact on the industry while navigating the exciting challenges that lie ahead.