Mercedes-Benz has officially unveiled the third-generation CLA, marking its foray fully electric for the first time, alongside hybrid variants. On March 13, 2025, car enthusiasts and industry watchers witnessed the debut of the new CLA, which promises to deliver both innovation and style, characteristics historically associated with the Mercedes-Benz brand.
This latest version of the CLA will introduce hybrid and electric powertrains, positioning it to compete directly with rivals such as the Tesla Model 3 and BMW 2 Series Gran Coupe. The electric version showcases impressive figures, boasting ranges close to 500 miles—with the top variant offering up to 492 miles on the WLTP test cycles. Such benchmarks will cater to consumers seeking long-distance usability without frequent recharging.
The design of the new CLA is evolutionary yet distinct, fostering recognizability among Mercedes fans. Starting with the exterior, the vehicle features what Mercedes describes as a ‘radiant face panel,’ which substitutes the traditional single bar grille. It showcases shimmering elements including 142 illuminated mini stars, alongside sleek, connected LED headlights. While this front end may elicit mixed reactions, the rest of the car adheres more closely to familiar styling cues—a streamlined body and aerodynamically optimized wheels contribute to its class-leading drag coefficient.
At 185.9 inches (4,722 mm) long and with a wheelbase extending to 109.8 inches (2,789 mm), the CLA offers slightly more front legroom, but rear seat dimensions have unfortunately shrunk to 33.6 inches (853 mm)— not ideal for taller passengers. Nevertheless, within the vehicle lies abundant tech, highlighted by the all-new MBUX Operating System, which integrates artificial intelligence for intuitive user interaction.
Ola Källenius, CEO of Mercedes-Benz, emphasized the significance of this technology overhaul, stating, "We’re going to launch the CLA as an EV first and then follow with the internal combustion variant." The vehicle’s AI-enhanced capabilities promise adjustments for lighting based on driver mood and the integration of informative features powered by Google and Microsoft, including the popular ChatGPT4o for various inquiries. This ‘living avatar' effectively transforms the relationship between vehicle and driver.
Performance-wise, two electric variants will be offered at launch—the CLA 250+ and CLA 350 4MATIC. The former draws power from a rear-mounted motor producing 268 horsepower, allowing it to sprint from 0 to 60 mph (0-96 km/h) in about 6.6 seconds; meanwhile, the latter incorporates an all-wheel-drive system, showcasing enhanced traction and performance with a combined output of 349 horsepower and 380 lb-ft of torque, achieving 60 mph (96 km/h) within 4.8 seconds. Each version is equipped with the same substantial 85 kWh lithium-ion battery, enabling rapid DC fast charging of up to 320 kW—signaling potential recuperation of 202 miles’ worth of range within just ten minutes.
Significantly, hybrid models are on the horizon for drivers who may not be fully ready to commit to electric. The upcoming hybrid CLA will include a 1.5-liter four-cylinder gasoline engine, supplemented by 48-volt technology, and is set to contain two performance options with all-wheel drive. Details on this addition remain sparse, with more information anticipated closer to release dates later this year.
The interior of the new CLA is equally cutting-edge, featuring what has come to be called the ‘Superscreen’ — including twin 14-inch displays and the driver’s 10.25-inch screen. These displays not only offer navigation and multimedia services but enable passengers to engage with streaming content, ensuring entertainment is always at the passengers’ fingertips, even during long trips. This design direction leans heavily on screens and modern aesthetics, with some critiques labeling it less personal than its predecessors.
The newly configured CLA clearly signifies Mercedes-Benz’s shift to electrification, balancing traditional luxury with technological advancements. On pricing, even though exact figures are yet to be revealed, estimates suggest the electric base model may surpass the previous generation’s entry point of $30,000. With competition heating up between premium automotive manufacturers, the CLA is set to be more than just another electric vehicle; it signals the dawn of a new era for Mercedes.
Culminatively, the introduction of the third-generation CLA encompasses significant advancements, encompassing the new ‘Mercedes Modular Architecture’ supporting higher charging efficiencies and improved range. The transition to this electric-first strategy indicates not only the note of urgency within the automotive industry but also the pressing demand for sustainable alternatives among luxury car buyers. Whether it can match the sales volumes expected by competitors remains to be seen, yet Mercedes-Benz is committed to ensuring its legacy continues.