Today : Apr 28, 2025
Sports
28 April 2025

Melbourne Appoints Paul Guerra As New CEO

The club seeks fresh leadership to drive growth and cultural change

The Melbourne Football Club has officially appointed Paul Guerra as their new Chief Executive Officer, marking a significant leadership change after a lengthy search to replace Gary Pert. Guerra, who has been the CEO of the Victorian Chamber of Commerce and Industry for the past five years, was ratified in his new role during a board meeting held on April 28, 2025. This decision comes six months after Pert's resignation, a move that left the club in need of a strong leader to guide them into the future.

Melbourne President Brad Green expressed confidence in Guerra's capabilities, stating, "Paul is a highly respected CEO with a proven track record of results in member organisations. His vast experience and deep business connections, people-first approach and alignment with our values make him the standout choice." The club is eager for Guerra to lead the next phase of growth, especially as they look to establish a training and administration base at Caulfield, which is seen as a priority for the new CEO.

Guerra's extensive background in leadership roles across various industries, including his previous position as CEO of the Royal Agricultural Society of Victoria, is expected to bring valuable insights to the Demons. He has also held managing director and chairman-level roles in multiple organizations, showcasing his versatility and strategic thinking. Green highlighted Guerra's strong values and experience as key factors in his selection, noting that the board will fully support him in enhancing the club's football programs.

The appointment of Guerra comes at a crucial time for Melbourne, who have not won a final since their 2021 premiership victory. The club has faced significant challenges, with reports of turmoil surrounding key players who have been close to leaving. The board's decision to bring in Guerra signals a commitment to cultural change within the organization, aiming to restore the club's competitive edge in the AFL.

David Chippindall, who served as interim CEO since Pert's departure in January, received praise from Green for his leadership during this transitional period. Green acknowledged Chippindall's authenticity and composure, stating, "He is an exceptional leader and a highly valued member of our executive team, who has led with care and diligence while serving as Interim CEO." While Guerra's start date has yet to be announced, the club is optimistic about the fresh direction he will bring.

Meanwhile, the broader landscape of the AFL is also buzzing with news as clubs prepare for upcoming matches and player suspensions. St Kilda's chief executive, Carl Dilena, has publicly addressed the pressure on his club as they slip to 13th on the ladder. Dilena's comments come after a disappointing run of form, with the Saints experiencing three straight defeats, including a significant loss to the Brisbane Lions. This situation has heightened expectations and frustration among the fan base.

As the Saints prepare for their next clash against Fremantle on May 2, 2025, Dilena emphasized the importance of turning their performance around. He noted, "It’s a bit of a bumpy road, I think. We always knew it would be up and down, you don’t have that straight-line, linear progression towards improvement." The pressure is mounting as the team struggles to maintain their position in the top eight.

In player news, Carlton midfielder Adam Cerra has been handed a one-match suspension following an incident during their recent victory over Geelong. Cerra's high contact with Geelong's Jack Bowes resulted in disciplinary action, while North Melbourne prepares to contest a three-game ban for forward Paul Curtis. Curtis's tackle on Port Adelaide defender Josh Sinn has been deemed severe, leading to a significant suspension that will keep him sidelined for crucial matches against Essendon, Brisbane, and Richmond.

Additionally, Carlton defender Jack Silvagni is set to undergo surgery after suffering a broken hand during the match against Geelong. Silvagni demonstrated remarkable courage by playing through the injury, which occurred in the first quarter. His contributions have been vital for the Blues, especially following a challenging start to the season. The team is still assessing the full extent of injuries, including Cerra's late-game groin issue.

As the AFL season progresses, the appointment of Guerra at Melbourne and the ongoing challenges faced by other clubs highlight the dynamic nature of the league. With key matches approaching and player movements being closely monitored, fans can expect an exciting and unpredictable season ahead. The Demons are hopeful that Guerra's leadership will usher in a new era of success, while St Kilda and Carlton look to navigate their respective challenges and reclaim their positions among the league's elite.