Today, March 30, 2025, marks the launch of the 27th season of Melaverde, a beloved Italian television program dedicated to showcasing the country's rich agricultural heritage, environmental beauty, and local traditions. The show, which airs on Canale 5 at 11:50 AM, is hosted by the dynamic duo Ellen Hidding and Vincenzo Venuto, who guide viewers through the captivating landscapes of Italy.
This season is particularly special as it celebrates a significant milestone: the airing of the 800th episode. Since its inception in 1998 on Retequattro, Melaverde has explored over 1,600 locations throughout Italy, bringing to life the stories of passionate individuals dedicated to preserving their local heritage and agricultural practices.
The premiere episode takes viewers to the breathtaking Dolomite mountains, specifically the enchanting valleys of Val di Fassa and Val di Fiemme. These regions are not only known for their stunning scenery but also for their deep-rooted traditions and exceptional culinary offerings.
Ellen Hidding will embark on a journey through Val di Fassa, a valley steeped in legend where the light color of its majestic mountains is said to be the result of moonlight woven by ancient elves. Today, the locals continue this legacy by passionately tending to their crops, producing high-quality products showcased in renowned agritourism establishments.
Meanwhile, Vincenzo Venuto will explore the nearby Val di Fiemme, a region nestled between two natural parks: the Paneveggio Pale di San Martino Park to the east and the Monte Corno Park to the west. This valley, which ranges in altitude from 800 to over 3,000 meters, is characterized by its lush forests, cascading waterfalls, and expansive pastures. Here, the harmony between nature and centuries-old traditions is palpable, offering visitors an authentic experience.
As the hosts delve into the heart of these valleys, they will highlight the efforts of families who work tirelessly to maintain their agricultural heritage. The episode promises to be a blend of stunning visuals, heartfelt stories, and a celebration of Italy's rich cultural tapestry.
In addition to the picturesque landscapes and culinary delights, Melaverde aims to emphasize the importance of sustainable tourism and environmental conservation. The show has always been committed to showcasing the unsung heroes of Italy—those who quietly contribute to the preservation of the land and its traditions.
Giacomo Tiraboschi, the show's creator, has ensured that Melaverde remains a platform for voices that often go unheard, giving attention to the hard work and dedication of individuals across the countryside.
This season, the program will not only continue to explore the beauty of Italy but also engage with the pressing issues of sustainability and environmental stewardship. As viewers tune in, they can expect to be inspired by the stories of those who are dedicated to making a difference in their communities.
The new season of Melaverde is set against the backdrop of the Dolomites, an area known for its unique geological formations and rich biodiversity. The majestic Gruppo del Sella, Sassolungo, Catinaccio, and the towering Marmolada, which stands at 3,343 meters, provide a stunning visual narrative for the episode.
As the show airs, it will also be available for streaming on Mediaset Infinity, allowing viewers to enjoy the beauty of Italy from the comfort of their homes. This accessibility ensures that the stories of these vibrant regions reach a wider audience, fostering appreciation for Italy's cultural and natural heritage.
In the competitive landscape of Sunday afternoon television, Melaverde stands out as a program that not only entertains but educates its audience about the importance of preserving local traditions and promoting sustainability. Its return is eagerly anticipated by fans who have followed the show throughout its journey.
As the first episode unfolds, viewers will be treated to a rich tapestry of experiences that highlight the dedication of the people of Val di Fassa and Val di Fiemme. From the cultivation of traditional crops to the welcoming hospitality of local agritourism, Melaverde promises to deliver an authentic glimpse into the heart of Italy.
With its engaging storytelling and stunning visuals, this season of Melaverde is poised to capture the hearts of both longtime fans and new viewers alike. As the program continues to explore the diverse landscapes and cultures of Italy, it remains committed to its mission of celebrating the country's agricultural heritage and the passionate individuals who work to preserve it.
The journey through Val di Fassa and Val di Fiemme is just the beginning of what promises to be an exciting season filled with more adventures, stories, and discoveries that highlight the essence of Italy.
As viewers settle in to watch the premiere, they can look forward to a program that not only showcases the beauty of the Italian landscape but also emphasizes the importance of community, tradition, and sustainability in a rapidly changing world.
