The popular girl group ME:I has made waves in the music world with the digital release of their double title song 'MUSE,' which is part of their highly anticipated third single, set to hit shelves on April 16, 2025. The track's music video dropped simultaneously, showcasing a vibrant blend of nostalgia and modernity, resonating well with their fanbase.
'MUSE' captures the essence of aspiration, depicting ME:I's journey of transforming from admirers into inspirations for others. This pop anthem encourages listeners to pursue their dreams positively, wrapped in a rich, hybrid sonic tapestry that incorporates elements from genres like funk, city pop, disco, and jazz. The energetic music video weaves a narrative that travels through time, linking past influences to contemporary aspirations, creating a compelling visual experience.
Within the music video, audiences are treated to a visually stunning array of fashion choices, including sleek white dresses and vibrant, edgy styles that reflect the diverse aesthetics of the 90s culture. Highlighting the theme of admiration embedded in the song, ME:I's choreography features the innovative '#MUSE_お化粧ダンス,' which mimics the act of putting on makeup, adding an artistic flair to their performance.
In conjunction with the release, a special promotion is set to take place from March 17 to March 30, where fans can enjoy a 3D experience of ME:I’s official character, ME:EYE, appearing at Shinjuku Cross Shinjuku Vision. This interactive promotion invites attendees to become part of ME:I’s unique world, with opportunities for social media engagement using the hashtag '#ME_I_MUSE.'
ME:I's new single 'MUSE' has generated significant buzz, and for good reason. The release promises a dynamic departure from their previous works, bringing fresh sounds and IT trends to the forefront of their artistic vision. Encapsulating fun, style, and energy, 'MUSE' is set to become a staple in the playlists of K-pop enthusiasts everywhere.
The physical release of 'MUSE' will come in several enticing formats. The ‘Initial Limited Edition A’ will include a CD and DVD bundle priced at 1,900 yen and will feature behind-the-scenes footage of the music video shooting. Fans can also look forward to unique entitlements, including special trading cards and serial number raffle tickets for those who pre-order.
For those seeking an alternative, the ‘Limited Edition B’ will also retail at 1,900 yen, offering a CD in combination with an exclusive photo book, while the standard edition is reasonable at 1,400 yen and includes a variety of collectible items. Furthermore, a special fan club exclusive version will be available for 1,200 yen, allowing dedicated fans to access even more unique content.
With the release of 'MUSE,' ME:I appears to be stepping into a new chapter of their career, embracing innovation while honoring their inspirations from the past, and inviting their fans to join them on this exciting new journey. Their ambition to embody their aspirations and become the dreams of others reflects a universality in the art of music: bridge the past to create a hopeful future.
As the countdown to the single's release continues, anticipation and excitement build. Will 'MUSE' become the anthem of dreams for their fans? With its compelling story and engaging visuals, it certainly holds that potential. Stay tuned as ME:I’s enchanting melodies make their mark in the evolving landscape of K-pop.
