Meghan Markle, the Duchess of Sussex, has officially entered the world of online retail with the launch of her new ShopMy page, a unique platform designed for fans to purchase curated items directly inspired by her personal style. On March 24, 2025, Markle took to her Instagram Stories to share the news with her 2.6 million followers, stating, "Many of you have asked, so here you go! A little shopping to start the week. More to come. Link in bio ❤️".
Described as “a handpicked and curated collection,” Markle’s ShopMy page features an array of clothing, accessories, and lifestyle products, allowing fans to dress like her. This launch aligns with her commitment to mixing high-end fashion with accessible styles, a concept she detailed in her recent Netflix series, With Love, Meghan.
Among the items available on her ShopMy page are the iconic Veronica Beard Beverly Skinny-Flare Jeans, which she sported at the Invictus Games in February, and the elegant Heidi Merrick Windsor Gown, last seen during her trip to Nigeria. Additionally, fans can find beloved accessories, including Ray-Ban Aviator Sunglasses and the Cesta Collective Crossbody bag, which have been staples in Markle’s wardrobe.
Notably, many items on her page represent a blend of upscale high-street options and luxury brands. Meghan's offerings include a £99 trench coat from Uniqlo juxtaposed with £595 sandals from Saint Laurent, reflecting her distinctive “high-low” approach to fashion. With her influence, items she wears often sell out quickly—previously, a white coat she donned while announcing her engagement to Prince Harry disrupted retail due to overwhelming demand.
The ShopMy platform operates on an affiliate marketing model, where Markle stands to earn commissions ranging from 10% to 30% based on sales of the linked items. Although the initiative has been strategically crafted to capitalize on her vast reach and fashion-forward image, it has garnered mixed reactions online. Some social media users have criticized her for “monetizing the monarchy,” questioning the appropriateness of her venture within the current economic climate.
One user expressed concern, saying, "Do people need another celebrity selling them things they don't need at this moment in our country's financial status? I wish her well!" While not all feedback was negative. Others applauded her for finally providing outfit details and leveraging her immense social media following. "Meghan Sussex is now providing outfit details! This is SO smart since now she can use her large social media reach to strike deals with these brands," one fan commented.
Markle's foray into the world of fashion influence is a continuation of her journey since stepping back from royal duties in 2020. The Duchess has expressed her desire to maintain a positive impact in the fashion industry by supporting smaller brands and designer friends, as she detailed in a previous interview with the New York Times: "Times where I know there is a global spotlight...that’s one of the most powerful things that I’m able to do, and that’s simply wearing, like, an earring.”
Beyond sartorial choices, Markle continues to develop her lifestyle brand, As Ever, which had previously launched with artisan products, including pancake mix and wildflower honey. This journey represents a significant shift in her professional life, emphasizing her capability to navigate personal branding outside the constraints of royal protocol.
While Meghan Markle’s latest venture into the fashion retail space may draw scrutiny and mixed opinions, it undeniably capitalizes on her established personal brand and the public’s fascination with her style. Whether regarded as a savvy entrepreneurial move or criticized as an overreach of her celebrity, there’s no question that her ShopMy page has created significant buzz online, offering fans a unique opportunity to engage with her aesthetic.
As she continues to expand her influence, many will be watching to see how she balances business interests with the lingering ties to her royal heritage.
