McDonald's has officially teamed up with the latest installment of the popular Doraemon franchise, launching themed merchandise as part of their Happy Set meal offerings. The collaboration coincides with the release of the film 'Doraemon Nobita's Earth Symphony,' which hit theaters on March 7, 2025, and features vibrant adventures set against the backdrop of mystical medieval Europe.
Beginning March 21, 2025, McDonald's will release eight exciting new toys as part of this promotion, with each item set to be unveiled on a weekly basis. The movie itself is rich with themes of art and adventure, engaging audiences through stunning visuals and storylines inspired by classic paintings.
The first series of toys, available from March 21 to March 27, 2025, includes fan-favorite items such as the "Oshite Play! Doraemon Stamp," which is sure to delight children who love interactive play. Another highlight is the "Look Inside! Viewfinder with Movie Scenes," allowing young fans to immerse themselves even more deeply in the exciting world of Doraemon.
Following this, from March 28 to April 3, 2025, the second set will be released, introducing items such as the “Nobita’s Water Pipe Toy” which splashes water when buttons are pressed, and the “Magnet Drawing! Smile Doraemon” toy, featuring sand inside for magnetic play, providing children with endless possibilities for creativity and fun.
From April 4, 2025, fans can look forward to the third round of toys, which will randomly feature items from the first and second sets, allowing for surprises for the children and encouraging them to collect all the toys.
Each of these toys will be priced starting at 510 yen and will be available at McDonald's locations across Japan during all business hours, though special conditions may apply at certain sites. This promotion not only celebrates the imaginative world of the beloved Doraemon but also invites children to engage with their favorite characters through these unique toys.
According to Lmaga.jp, the produced toys are suited for various play methods, embodying the charm of the movie and integrating key elements of the story's secret tools and iconic character outfits. This initiative is expected to be popular among families, as children get to enjoy both fast food and fun, interactive toys, creating memorable experiences around mealtime.
With this strategic collaboration, McDonald's taps directly with the nostalgia and contemporary excitement surrounding Doraemon, making it not just another meal option, but also part of the larger cultural discourse around one of Japan's most enduring characters. Parents and children alike are gearing up for this unique opportunity to combine entertainment and food, engaging children with something they can treasure beyond the dinner table.
This partnership between McDonald's and the Doraemon franchise presents exciting opportunities for branding through engaging stories and characters, and it seems poised to be well-received by fans of all ages.
