Big news for McDonald’s fans—the beloved Snack Wrap is set to make a comeback! On Tuesday, April 15, 2025, the fast-food giant teased a cryptic return date on social media, posting “snack wraps 0x.14.2025” on X, formerly known as Twitter. While the announcement provided a specific day, it left the month a mystery, igniting a frenzy of speculation among fans eager to see the return of this iconic menu item.
The Snack Wrap, which features crispy or grilled chicken, shredded lettuce, cheese, and signature sauces wrapped in a warm tortilla, was originally launched in 2006. It quickly became a favorite for its convenient, hand-held design and flavorful ingredients. However, in 2016, McDonald’s discontinued the Snack Wrap, citing complaints from employees about its complexity to prepare and disappointing sales figures. Despite its removal, the Snack Wrap maintained a loyal fan base, with many customers petitioning for its return and expressing their love for the item through memes and social media.
In December 2023, McDonald’s USA President Joe Erlinger confirmed on Good Morning America that the Snack Wrap would indeed be returning in 2025, much to the delight of fans. “It will be back in 2025,” he stated, but the exact release date remained elusive until the recent social media teaser. The “0x” in the post has fans speculating about which month the Snack Wrap will return, with many now watching the 14th of every month closely for updates.
Food bloggers and influencers have taken to social media to share their predictions about when the Snack Wrap will actually hit menus. Influencer Snackolator speculated that the item could return as early as May or June, while others have suggested that the 14th of July might be the real date to circle on calendars. The excitement is palpable, with one fan commenting, “Yes, I miss them; they were good,” while others have expressed concern over whether the new version will be priced the same as before.
Fans are eager to see if the new Snack Wrap will be similar to its predecessor. The original version included a smaller size strip of Chicken Selects, which was a standalone crispy chicken tender item that McDonald’s offered. However, it remains unclear whether the new iteration will feature grilled chicken, which many fans are hoping for. “If it’s not the original, I don’t want it,” one customer lamented on a Facebook post, echoing the sentiments of many who have been vocal about their desire for the classic recipe.
As anticipation builds, some customers have expressed frustration over the vague nature of McDonald’s recent announcements. One long-time diner pleaded, “Don’t play with my emotions,” highlighting the emotional investment many fans have in the Snack Wrap’s return. Another user echoed similar sentiments, asking, “Why y’all playing with our emotions? You foul.”
Adding to the intrigue, a TikTok user under the handle @mcdonalds_hacks101 recently shared a video claiming to show an internal memo from McDonald’s that purportedly listed April 29, 2025, as the return date for the Snack Wraps. However, McDonald’s has not confirmed this date, leaving fans to wonder if they will be able to enjoy the item sooner than expected.
For nearly a decade, the Snack Wrap has been a wishlist item for fast-food enthusiasts. Its return has been a long time coming, with many fans eagerly awaiting the day they can once again enjoy the crispy chicken, lettuce, and cheese wrapped in a soft flour tortilla. Since its discontinuation, competitors like Burger King and Wendy’s have released their own versions of snack wraps, but none have captured the hearts of fans quite like McDonald’s original.
The excitement surrounding the Snack Wrap’s return reflects a broader trend in the fast-food industry, where nostalgia plays a significant role in customer engagement. McDonald’s has been leaning into this trend, with CEO Chris Kempczinski hinting at a renewed focus on chicken offerings in the coming years. In late 2024, he teased the potential return of the Snack Wrap during a television interview, igniting hope among fans that their favorite item would soon be back on the menu.
As the countdown to the Snack Wrap’s return continues, fans are left to wonder what the new version will entail. Will it stay true to the original recipe, or will it come with new twists? The exact ingredients for the upcoming Snack Wrap remain unconfirmed, and many customers have expressed concern that changes to the recipe could lead to disappointment.
In the meantime, McDonald’s appears to be enjoying the buzz surrounding the Snack Wrap’s potential return. The company’s playful social media posts have kept fans engaged, and the anticipation is building as they await more concrete details. As April 14 has already passed, many are now looking forward to May, hoping that the Snack Wrap will finally make its triumphant return.
As the fast-food giant prepares for this highly anticipated comeback, it’s clear that the Snack Wrap holds a special place in the hearts of many. With its flavorful ingredients and convenient design, it’s no wonder that fans have been clamoring for its return for nearly a decade. Whether it’s the crispy chicken, the fresh lettuce, or the signature sauces, the Snack Wrap has left an indelible mark on McDonald’s menu history, and its return promises to be a nostalgic moment for many.
In conclusion, as McDonald’s teases the return of the Snack Wrap, fans are left eagerly awaiting more details. The cryptic post on social media has sparked a wave of excitement and speculation, and the fast-food chain is undoubtedly enjoying the attention. With a possible release date in May or July, the return of the Snack Wrap is shaping up to be one of the most talked-about events in the fast-food world this year.
