McDonald's is set to make a splash in Hong Kong with its exciting collaboration with the popular Korean girl group BABYMONSTER, launching on April 24, 2025. This partnership promises to bring fans not only delicious food but also exclusive collectible merchandise that is sure to create a buzz among fans.
The highlight of this collaboration is the much-anticipated return of the McCrispy chicken thigh, which will become McDonald’s Meal No. 11. Priced at just $39, this meal is expected to attract many customers eager to enjoy its unique flavor profile.
The McCrispy chicken thigh is made from large, original chicken thigh meat, marinated with a blend of garlic, onion, black pepper, and oregano, then fried to a crispy perfection. It’s served with a signature smoky sauce that features a mix of sour cream, ketchup, and mustard, providing a rich and savory taste experience. Alongside this, customers can also enjoy the Korean sweet and spicy McWings, which are seasoned with chili, onion, and garlic, delivering a delightful contrast of flavors.
In addition to the food offerings, McDonald's is excited to introduce the "McDonald's x BABYMONSTER collectible card set." This limited-edition merchandise will be presented in a retro cassette tape-style box and includes seven portrait and autograph cards of the BABYMONSTER members. Fans are encouraged to act quickly, as the collectible set is available only while supplies last.
To get their hands on this exclusive card set, customers need to become users of the McDonald's App. Starting at 11 AM on April 24, they can click on the activity banner within the app to enter a designated website, where they can purchase the '$50.5 McCrispy chicken thigh four-course meal.' After completing the order, they can redeem the meal and the collectible card set at 20 designated McDonald's restaurants using a QR code from their purchase.
The excitement doesn’t stop there! Alongside the McCrispy chicken thigh, McDonald’s will also be reintroducing popular Shake Shake fries in honey butter and black truffle purple vegetable flavors. Additionally, new beverages like the Yuzu honey pomelo mixed fruit tea and Korean-style banana milk will debut, adding to the Korean culinary experience that fans have come to love.
In preparation for the launch, BABYMONSTER has filmed a new commercial featuring their hit song "DRIP," which has garnered an impressive 200 million views on YouTube within just four months. The commercial showcases the group in stylish red and black outfits, further emphasizing the McCrispy chicken thigh's role as a star item on the menu.
McDonald's is also offering exclusive deals through the app, including an '$88 McWings sharing bucket' and an '$11.5 Korean-style banana milk,' making it even easier for fans to indulge in their favorite flavors.
The designated McDonald's locations for redeeming the collectible card set span across various districts in Hong Kong. In Hong Kong Island, fans can visit restaurants in Causeway Bay, Quarry Bay, Admiralty, and The Southside. Kowloon locations include Tsim Sha Tsui, Kowloon Tong, Mong Kok, and more. For those in the New Territories, restaurants in Tsuen Wan, Tuen Mun, Yuen Long, and Sha Tin will participate, while Lantau Island's Tung Chung will also have the collectible cards available.
As the launch date approaches, anticipation is building. McDonald's and BABYMONSTER fans alike are gearing up for what promises to be a memorable event, combining the joy of delicious food with the thrill of exclusive merchandise. With the McCrispy chicken thigh and the collectible card set both set to launch on April 24, it’s a day that many will not want to miss.
In summary, the collaboration between McDonald's and BABYMONSTER is not just a marketing strategy; it’s a celebration of food and culture that resonates with fans. As McDonald's continues to innovate and engage with its customers, this partnership is sure to be a hit.
