After nearly a decade-long absence, McDonald’s is bringing back the beloved Snack Wrap, much to the delight of fans across the United States. Starting Thursday, July 10, 2025, this fan-favorite item will return to restaurants nationwide, including locations in Minnesota, Michigan, and beyond, this time as a permanent fixture on the menu.
The Snack Wrap, originally introduced almost two decades ago, was removed from menus in 2016 due to its complexity in preparation. However, the item never truly left the hearts of devoted customers. Over the years, fans have launched social media campaigns, petitions, and countless posts demanding its return. One notable petition on Change.org gathered nearly 19,000 signatures, underscoring the passion behind the movement to bring back the wrap.
Joe Erlinger, president of McDonald’s USA, announced the return on June 3, 2025, succinctly stating, “It’s back.” To celebrate, McDonald’s launched a dedicated website, snackwrapfiles.com, described as a “content hub for the most anticipated menu item of the decade.” The site features fan-inspired content, social media snapshots, and even heartfelt messages from customers eagerly awaiting the wrap’s comeback. One customer, Carli, wrote, “My biggest craving is something I can’t have. I am due July 14th, 2025. Will snack wraps be back before then? Please just give me a hint.”
The revived Snack Wrap features McDonald’s new McCrispy Strips—juicy chicken strips made from all white meat—wrapped in a soft flour tortilla with crisp shredded lettuce and shredded cheese. This new version is offered in two distinct flavors: Spicy and Ranch. The Spicy Snack Wrap delivers a bold, zesty, and unapologetically fiery habanero kick, reminiscent of the popular Spicy McCrispy sandwich. The Ranch flavor offers a smooth, rich, and irresistibly savory burst of cool ranch goodness, accented by hints of garlic and onion.
Notably, this iteration of the Snack Wrap differs from the original, which offered grilled or fried chicken options and various sauces such as honey mustard and sweet chili. The simplified recipe aims to streamline kitchen operations and speed up service without sacrificing flavor.
Fans can order the Snack Wrap either a la carte or as part of a combo meal, which includes two Snack Wraps, medium fries, and a drink of their choice. Prices will vary by location and are set by individual franchisees, though specific costs have not yet been announced.
McDonald’s has been teasing the return for months. In April 2025, the company introduced the McCrispy Strips, which President Erlinger noted would “allow us to eventually have a McCrispy Snack Wrap.” The announcement of the Snack Wrap’s return came just one day after competitor Popeyes revealed its own Chicken Wrap addition, sparking a fast-food chicken wrap rivalry that fans are sure to enjoy.
To further engage with fans, McDonald’s sent out text messages on June 3, 2025, playfully acknowledging the long wait: “never thought this day would come but thanks to YOU its rly happening.” The company also took to their social media platform X to thank fans directly for their relentless support, stating, “you created a movement. a movement so powerful that you finally won.” They emphasized that while social media managers don’t control the menu, it was the fans’ passion and persistence that brought the Snack Wrap back.
For those wondering where to get their hands on the returning Snack Wrap, McDonald’s has numerous locations ready to serve up the favorite item. In Minnesota, for example, fans can visit restaurants in St. Cloud, Waite Park, Sartell, and St. Joseph. Similarly, restaurants across Michigan and nationwide will be welcoming back the Snack Wrap.
The return of the Snack Wrap reflects McDonald’s commitment to listening to its customer base and adapting its menu to meet their desires. While the item’s original removal was due to operational challenges, the new, streamlined recipe with McCrispy Strips ensures it can be served quickly and efficiently.
With its blend of crispy chicken, fresh lettuce, cheese, and flavorful sauces wrapped in a soft tortilla, the Snack Wrap has always been a convenient, tasty option for those craving a lighter, handheld meal. Its comeback is a testament to the power of customer advocacy and the enduring appeal of classic fast food favorites.
As July 10 approaches, fans nationwide are gearing up to welcome back the Snack Wrap, ready to savor the spicy heat or cool ranch flavors that have been missing for nearly a decade. It’s clear that this isn’t just a menu item returning—it’s a beloved tradition being revived, one wrap at a time.
