McDonald's is teaming up with the popular video game Minecraft for a limited-time collaboration that celebrates the upcoming release of "A Minecraft Movie," which premieres on April 4, 2025. The fast-food giant is introducing themed meals and collectible toys across its U.S. restaurants starting April 1, 2025, providing fans of both McDonald's and Minecraft a unique culinary and gaming experience.
In this exciting promotion, customers can choose between two specially designed meals: the "A Minecraft Movie" Meal for adults and the "A Minecraft Movie" Happy Meal for kids. The adult meal includes either a Big Mac or a 10-piece Chicken McNuggets, accompanied by fries and a drink. Each adult meal also comes with one of six exclusive collectibles that unlock unique in-game features in Minecraft.
"McDonald's fans had already created a presence in the Minecraft game long before the opportunity to partner with the new film," said Jennifer "JJ" Healan, McDonald's vice president of U.S. marketing, brand, content, and culture. "So, we built upon what they started and created a totally immersive experience, custom 'A Minecraft Movie' Meals in our restaurants, and collectibles that unlock unique in-game features. What's special about this campaign is that every component will feel recognizable to both fan bases -- a true merging of the McDonald's and Minecraft universes."
For the adult "A Minecraft Movie" Meal, customers can select their main dish, either the Big Mac or Chicken McNuggets, and will receive one of the collectible items: Big Mac Crystal, Birdie Wings, Fry Helmet, Grimace Egg, Soda Potion, or Zombie Hamburger. Each collectible includes a card with a code that unlocks a corresponding skin in the Minecraft game, enhancing the player's experience in the beloved blocky universe.
Meanwhile, the Chicken McNuggets meal will feature a special addition: the limited-time "Nether Flame Sauce." This fiery condiment, inspired by the game's Nether dimension, is made with cayenne and crushed red pepper, delivering a spicy kick to the meal. Customers will also have the option to add this sauce to any McDonald's order, not just the themed meals.
Children can enjoy the "A Minecraft Movie" Happy Meal, which offers a choice between a Hamburger or Chicken McNuggets, along with fries, apple slices, a drink, and one of 12 film-inspired toy figurines. The Happy Meal boxes are designed with Minecraft themes, featuring characters like Creepers, and each toy also comes with a scannable code that unlocks an exclusive digital game at HappyMeal.com, allowing kids to embark on their own Minecraft adventure.
With 12 different toys to collect, kids will be eager to return for more. The toys include various Minecraft characters and collectibles that encourage play beyond just the meal itself. Each toy is cleverly designed to fit into a puzzle cube, allowing children to connect and create their own playmat as they collect more toys.
The promotion has already generated buzz, with kids at local McDonald's locations excitedly streaming out the doors with their new Minecraft-themed Happy Meal boxes. As one enthusiastic parent noted, "It's no April Fools' Day joke; the kids are really into this!" The excitement is palpable as families gear up for the movie's release.
McDonald's is not just leveraging the popularity of Minecraft; they are also recognizing the passionate community that has long incorporated the brand into their gaming experiences. This collaboration is a nod to that dedication, merging the worlds of fast food and gaming in a way that appeals to both children and adults.
As the release date for "A Minecraft Movie" draws near, fans are encouraged to visit their nearest McDonald's to take advantage of this limited-time offer. The themed meals and collectible toys will only be available until supplies last, making it a must-try for fans of the game and the movie alike.
In addition to the themed meals and collectibles, McDonald's is also offering a special promotion for those who order through the McDonald's app. Customers will receive a one-time redeemable code for the McDonald's Add-On pack in Minecraft, which includes additional game components like McDonaldland characters and tools, enhancing the gameplay experience even further.
With over 1,300 locations across California alone, McDonald's is poised to make a significant impact with this promotion. The fast-food giant estimates that it contributes about $2.5 billion to California's economy, showcasing its importance in the local market.
As the excitement builds for "A Minecraft Movie," McDonald's is setting the stage for a successful promotion that brings together two beloved brands. Whether you're a fan of the tasty meals, collectible toys, or the immersive digital experiences, there's something for everyone in this unique collaboration.
Don't miss out on this opportunity to experience the intersection of fast food and blocky adventure. Head to your nearest McDonald's before April 4, 2025, to grab your Minecraft Movie meal and join in on the fun!
