In a delightful collaboration, McDonald's Japan is set to launch its latest Happy Sets featuring the popular anime character 'Chiikawa' and the much-anticipated film 'Minecraft The Movie'. Starting May 16, 2025, these limited-time offerings will be available at McDonald's locations nationwide, bringing joy to fans of all ages.
'Chiikawa' is a beloved character created by illustrator Nagano, known for its charming and sometimes poignant stories that resonate with many. The series, which began on social media platform X (formerly Twitter), has captivated audiences with its heartwarming tales of Chiikawa and its friends, Hachiware and Usagi, navigating their daily lives. The manga has been published in seven volumes by Kodansha and has also been adapted into a TV anime that has been airing since April 2022 on 'Mezamashi TV'.
On the other hand, 'Minecraft The Movie' is an adaptation of the globally popular video game that has sold over 300 million copies worldwide. Released in Japan on April 25, 2025, the film has already grossed approximately 125 billion yen worldwide, showcasing the game's rich universe in a fantastical way.
The Happy Set featuring 'Chiikawa' will include eight types of stationery and everyday items designed with McDonald's crew themes. Among the items are a 'Chiikawa Drink Cup Pen Stand', a 'Hachiware McDonald's Calendar', and a 'Usagi Puchi Pancake Case', all designed to be both cute and functional. These items not only celebrate the characters but also encourage creativity and organization among children.
In addition to these, the 'Minecraft The Movie' Happy Set will offer a total of eight toys, including six types of 3D block toys and two character figures. Kids can enjoy building and creating their own worlds with toys inspired by the game, such as the 'Creeper' figure and blocks that reveal characters from the movie when opened.
Each toy features interactive elements, allowing children to connect blocks and use stickers to design their creations, enhancing their spatial awareness and imaginative play. The Happy Set will also include a digital game that can be accessed by scanning a QR code on the toy box, adding an exciting tech component to the experience.
McDonald's has structured the release of these Happy Sets into three installments. The first installment, available from May 16 to May 22, will feature select toys from both themes, while the second installment from May 23 to May 29 will introduce additional items. From May 30 onward, children will receive one toy from either of the previous installments, ensuring that excitement continues throughout the promotion.
To make the experience even more special, the toy boxes will feature unique designs showcasing Chiikawa and friends dressed as McDonald's crew members, adding a fun twist to the collection. However, it's important to note that supplies are limited, and McDonald's encourages families to purchase a maximum of four Happy Sets per person to ensure that as many children as possible can enjoy these delightful items.
Alongside the 'Chiikawa' and 'Minecraft The Movie' Happy Sets, McDonald's is also launching the third installment of its 'Hon no Happy Set', which includes a picture book titled 'Tomica and Tom: Secret Origami' and a mini picture book from Shogakukan, designed to engage young readers and foster a love for stories.
As the launch date approaches, anticipation is building among fans of both franchises. The unique blend of toys and educational elements in the Happy Sets aims to provide not just entertainment but also opportunities for children to learn and grow through play. With such a diverse array of items, McDonald's is set to capture the hearts of many, making this promotion one not to be missed.
In conclusion, McDonald's Japan's Happy Sets featuring 'Chiikawa' and 'Minecraft The Movie' promise to be a hit among children and parents alike. The combination of beloved characters, interactive toys, and educational components makes these sets a perfect addition to the fast-food giant's offerings. Mark your calendars for May 16, 2025, and get ready to join in the fun!
