McDonald's has unveiled its latest creative endeavor, the music video "Melody Remix 2025," featuring prominent Japanese artists Ado, YOASOBI, and Hoshimachi Suisei. The video officially dropped on the fast-food giant's YouTube channel on March 18, 2025, at 20:00, marking the third iteration of McDonald's celebrated "Melody Remix" project.
This exciting mashup includes Ado's "Yoru no Pierrot," YOASOBI's "Yoru ni Kakeru," and Hoshimachi Suisei's "Bibideba," creating musical fusion intended to inspire the youth. The story depicted in the music video revolves around three girls who, with the support of the Potato Brothers, strive hard as members of a girl band.
A live streaming event to commemorate the music video's release was held on Hoshimachi Suisei's YouTube channel at 19:45 on the same day, drawing fans eager for the synchronized viewing experience. "Melody Remix 2025 is our way to encourage youth to chase their dreams," remarked McDonald's project coordinator, highlighting how the collaboration aims to resonate with the aspirations of young people.
With the release of the music video, McDonald's Shibuya Higashi Plaza is transforming to celebrate the occasion, featuring special decorations from March 19 until April 16. The decorations will immerse guests in the whimsical world of "Melody Remix 2025," providing a visual feast as they enjoy their meals.
On top of the exhilarating viewing experience, fans can indulge themselves with the "Virtual Potato" experience available on VRChat, which allows users to interact with life-like virtual fries. This innovative offering replicates the familiar experience of enjoying McDonald's famous fries, complete with sound effects, making it as engaging as the real thing.
Merchandise related to the "Melody Remix 2025" has also generated excitement. A limited-edition long-sleeve T-shirt, bearing the designs of the three high school students featured in the music video and the project's logo, is available for pre-order starting March 19 for 4,900 yen (tax included). According to Graniph, the T-shirts will also be available for general sale across select stores from March 28 onward.
Over the past years, the "Melody Remix" initiative has garnered significant attention, with earlier releases marking milestones. The project started in 2023, combining Ado's "Usseewa" with the upbeat sound of asmi's "PAKU," and continued through 2024 with the successful collaboration of YOASOBI's "Gunjou" and Vaundy's "Hanabiramanzai." The previous music video amassed over 11 million views, solidifying the project's popularity and cultural relevance.
For the latest installment, fans are encouraged to experience the visual storytelling, which places the protagonists—typical high school girls pursuing their dream of playing at music festivals—against the vibrant backdrop of communal celebrations and aspirational challenges.
This evolution of the "Melody Remix" project reflects both the company's goals and the messages conveyed through music. "We wanted to create something special to celebrate youth culture," Ado noted during the promotional event, emphasizing the importance of connecting popular music with the iconic McDonald's brand elements.
Overall, McDonald's creative collaboration with these ultra-popular artists not only entertains but also resonates deeply with young people's dreams and ambitions—making it clear why so many are excited about "Melody Remix 2025." With engaging visual storytelling, interactive experiences, and cool merchandise on the horizon, it's apparent this initiative is poised to capture the hearts of fans both online and offline.
