On January 6, 2025, McDonald's Japan will launch its second collaboration with the beloved anime series "Neon Genesis Evangelion," introducing three special burgers inspired by the show's iconic elements. This new promotion follows their previous successful campaign and aims to draw both fans of the anime and fast-food enthusiasts alike.
The lineup includes enticing creations: the "Thick Beef & Crispy Potato Garlic Mayo," "Mexican Cheese Chicken," and the returning favorite, "Cheese Double Teriyaki." Each burger is uniquely presented within custom-made buns capturing the essence of the "A.T. Field," which is pivotal in the anime’s narrative. This creative twist aims to immerse fans not just through flavor, but visually as well.
The "Thick Beef & Crispy Potato Garlic Mayo" burger is crafted with a 100% beef patty topped with crispy potato slices, all brought together with rich garlic mayo sauce and cheese, making it a hearty option for any burger lover. Price starts at 540 yen (approx. $5). Meanwhile, the "Mexican Cheese Chicken" features a chicken patty paired with spicy taco meat, embodying the bold personality of the character "Shinji Ikari,” complemented by mayonnaise and cheddar to create depth of flavor for just 490 yen (approx. $4.5).
Rounding out the selection is the revived "Cheese Double Teriyaki," which boasts two juicy pork patties coated with sweet teriyaki sauce, lettuce, and cheese, sandwiched within the same thematic bun. This fan-favorite will be available starting at 530 yen (approx. $5). Each item aims to deliver not just taste but also the adventure and excitement inherent to the 'Evangelion' universe.
Alongside the burgers, customers will also enjoy limited-time special packaging, echoing the atmosphere of the anime, making them perfect collectibles for fans. These packaging designs are set to resonate deeply with the aesthetics of "Neon Genesis Evangelion," amplifying the novelty factor.
To build anticipation, McDonald's will premiere new television commercials on January 5, 2025. The ad will showcase these mouth-watering creations coming together to form the cleverly named "Oishii Field". Based on the show's unique visuals, this campaign aims to combine nostalgia with the promise of deliciousness, encouraging fans to visit their local McDonald's.
Fans won't want to miss this exciting partnership, as the burger chain is going all out to capture the spirit of "Neon Genesis Evangelion," enticing patrons with both food and whimsy. The collaboration also exemplifies McDonald's commitment to innovation and consumer engagement through strategic tie-ins with popular culture.
This second wave of collaboration not only enhances McDonald's menu but enriches the fan experience by incorporating beloved characters and themes from the anime. The first collaboration included transforming items like the Big Mac and fries to resonate with "Evangelion" characters, setting a high standard for this sequel.
With the launch just around the corner, the buzz surrounding the "Evangelion Burger" promises to make it one of the most talked-about events for anime fans and burger enthusiasts alike. Come January, food and anime fans can expect to savor unique flavors wrapped in the richness of cultural storytelling.
Lastly, for those eager to claim their pieces of this limited collaboration, it would be wise to mark their calendars and prepare for the delicious experience awaiting at McDonald's.
