McDonald's Japan is set to make waves again as it reintroduces its much-loved hamburger set for just 500 yen on March 12, 2025. This return marks the first time the hamburger set has been available for purchase after a decade of absence, and it's generating noteworthy excitement among loyal fans of the iconic fast-food chain.
The upcoming release of the hamburger set introduces the new value menu, aptly named ‘Set 500’. This menu will not only reinvigorate the love for the humble hamburger but also provide customers with affordable meal options. The set will include additional side items and drinks, making it easy for customers to enjoy their meals without breaking the bank.
According to Thomas Kouch, the President and CEO of McDonald's Japan, “To deliver satisfaction to our customers, McDonald's will continue to provide our unique taste and value, as part of our initiative starting from March 12.” This is reflective of McDonald's strategy to adapt to modern tastes and remain relevant by combining beloved items with new offerings.
The revamped lineup boasts five different main items priced at 500 yen each, including not just the returning hamburger, but also fan-favorites like the 'Mac Chicken,' 'Supachiki' (Spicy Mac Chicken), 'Chikichi' (Mac Chicken Cheese), and 'Eggchi' (Egg Cheese Burger). This means customers will have the pleasure of selecting from five main course options, paired with four side menu choices like McFry potato M-size, Chicken McNugget (5 pieces), side salad, or edamame corn.
To quench the thirst of its customers, the set will also include the option of any type of drink from 22 variations available, allowing for hearty meal combinations shining with variety—totally 440 different combinations (excluding any extra charges for size changes on sides and drinks). The sheer number of options is sure to appeal to many customers craving something convenient and mouthwatering.
The marketing behind this launch is just as enticing. Starting on March 11, McDonald's will begin airing new TV commercials featuring the company’s popular mascot, the 'Hamburgergler.' The commercials will depict the character attempting to snag the hamburger set ordered by unsuspecting customers. This playful storyline, showcasing the beloved character and its iconic mischievous personality, is expected to pull on the heartstrings of fans from its initial debut.
McDonald’s aims to charm customers, highlighting the delightful humor associated with the Hamburgergler. For those who grew up with the character, it evokes fond memories of their childhood, making the experience of dining at McDonald's even more enjoyable. Notably, the revival of the hamburger set sparkles with nostalgia, appealing to long-time fans who have been longing for the classic taste.
Kouch mentioned, “The return of the hamburger set adds more variety to our value menu and will be enjoyed by many customers at just 500 yen.” He expressed confidence in the adjustments and fresh marketing strategies implemented to attract customers back to McDonald’s, leveraging those nostalgic elements alongside modern tastes.
This new 'Set 500’ will surely cater to existing fans and introduce new customers to the classic, flavorsome experience McDonald’s has to offer, creating a wholesome mix of tradition and innovation. Following on from the passion for value and quality, the reimagined menu reflects restaurant's persistent commitment to customer satisfaction.
Going forth, McDonald's Japan aims to maintain itself as the familiar, accessible brand it has always been, providing the kind of services each customer deserves and cherishes. The rich, full flavors of 'Set 500', combined with the playful nature of the Hamburgergler’s antics, promises customers both enjoyment and value.
So mark those calendars for March 12, 2025. McDonald's is ready to welcome back diners with delightful new combinations and the return of cherished items, reaffirming its place as one of the top destinations for fast-food lovers across Japan.