McDonald’s Japan is set to delight fans of the popular manga and anime series "Chiikawa" with the introduction of themed toys in its Happy Set, starting May 16, 2025. The announcement was made on McDonald’s official X account on April 15, 2025, generating a buzz among fans and customers alike.
The Happy Set will be released in two installments, each featuring a selection of toys inspired by the charming characters of "Chiikawa". According to the details shared, the first and second installments will include several random toys, while a third installment will feature a mix from both previous sets. This unique approach keeps the excitement alive for collectors and young fans.
Images released by McDonald’s showcase adorable figures of Chiikawa, Hachiware, Usagi, and Momonga, all of which are set to be part of the toy lineup. There are a total of eight different figures planned, with each character dressed in McDonald’s crew uniforms, adding a fun twist to the collaboration.
This marks the third time that "Chiikawa" has been featured in the Happy Set, following previous successful runs. The last collaboration took place in August 2024, which was well-received by fans. Interestingly, the first "Chiikawa" Happy Set was launched in 2023, and it included collectible stickers, making this upcoming release the first to feature actual toys instead of stickers.
"Chiikawa" is a beloved series created by illustrator Nagano, first shared on X around 2017. The series is known for its cute characters and their peaceful yet occasionally tumultuous adventures, often featuring encounters with strange creatures. The animated adaptation of "Chiikawa" is also gaining popularity, currently airing on Fuji TV’s morning program "Mezamashi TV" while a new series is in the works.
The announcement has sparked significant excitement on social media, with fans expressing their eagerness for the new Happy Set. Comments on McDonald’s X post reflect this enthusiasm, with many users sharing their anticipation for the release and discussing potential resale concerns.
This collaboration not only highlights the enduring popularity of "Chiikawa" but also underscores McDonald’s strategy of engaging with popular culture to attract customers. By incorporating beloved characters into their offerings, McDonald’s aims to create a memorable experience for both children and nostalgic adults who grew up with the series.
As the release date approaches, fans are eagerly awaiting more details about the specific toys and any additional promotions that may accompany the launch. The combination of cute characters and the fun of collecting toys is sure to make the "Chiikawa" Happy Set a hit.
In a world where fast food chains often compete for attention, collaborations like this not only enhance the dining experience but also create a sense of community among fans. Whether you’re a long-time follower of "Chiikawa" or a newcomer curious about the series, the upcoming Happy Set offers something for everyone.
With the May 16 release date just around the corner, McDonald’s is poised to capture the hearts of many once again, proving that the magic of collaboration can bring joy to customers of all ages.
