McDonald's Germany is shaking things up with some exciting new offerings as it expands its menu with what is now its largest burger ever, called 'Der M.' This colossal burger made quite the splash during its initial promotion last summer and is set to be available permanently. Featuring two hefty beef patties sourced entirely from Germany, 'Der M' is served on a poppy-seed sesame bun with three slices of cheese, onions, lettuce, pickles, and a delectable cheese sauce. According to Tomasz Dębowski, the Chief Marketing Officer of McDonald's Germany, "For our fans, 'Der M' is already a favorite burger: our largest burger has a new, unique flavor, yet delivers the familiar McDonald's character."
To celebrate the launch of 'Der M,' McDonald's Germany is rolling out special offers through their app. Registered users can grab the burger at promotional prices across participating restaurants until January 19, 2025. Not only does the promotional strategy include the new burger, but from January 8 to February 12, 2025, there will be an exclusive menu featuring 'Der M' alongside Nacho Cheese Snackers, Curly Fries or regular fries, and a soft drink. Customers are encouraged to visit their local McDonald's during this promotional period to enjoy the latest additions.
Fans of Pokémon can rejoice as McDonald's Germany is also reintroducing Pokémon cards with its Happy Meals. Starting January 23, 2025, every Happy Meal will include the newly themed "Dragon Discovery" card packs, which feature iconic dragon Pokémon, including favorites such as Charizard and Rayquaza. This special promotion serves as both entertainment and nostalgia for collectors and trainers alike, following the successful Pokémon partnerships McDonald's had previously. Just last year, cards featuring these beloved characters generated significant excitement among customers.
For just €5.99, customers can secure one of the Happy Meals and take home the sought-after cards, which are available for a limited time only. The card packs are part of McDonald's homage to the upcoming Lunar New Year, which is themed around dragons, making this promotion not just timely but culturally relevant. With the Chinese Year of the Dragon ending on January 28, this campaign hits the market just right, conjuring imaginations of childhood memories and collecting experiences.
The card packs are expected to include popular dragon Pokémon along with exclusive confetti designs only available through this special promotion. This brings back fond memories for Pokémon fans who fondly recall past collaborations between McDonald's and Pokémon, signaling yet another opportunity for both casual diners and dedicated collectors to enjoy these unique offerings.
McDonald's is known for its ability to create buzz with diverse and enticing menu options, and these latest developments seem no different. Restaurant patrons can expect not just the delightful taste of ‘Der M’ but also the thrill of ‘Dragon Discovery’ card collecting.
Both promotions symbolize the company's strategic approach to maintaining customer interest and adding excitement to its offerings. By mixing classic favorites with new twists, McDonald's continues to position itself as not just a fast-food restaurant but also a cultural touchpoint for fans of all ages.