McDonald's has made a notable return to breakfast service in Kyiv and the surrounding region, marking a significant step in the brand's recovery and adaptation post-conflict. As of March 25, 2025, the global fast-food giant is reintroducing its morning menu, aptly named the "Morning McMenu." This menu features various beloved breakfast items that many have missed during the service hiatus.
The "Morning McMenu" includes fan favorites such as the classic "McMuffin" available with a selection of fillings, including egg and chicken, egg and pork, or a combination of egg, pork, and bacon. Additionally, breakfast enthusiasts can indulge in rolls and soft toast topped with cheese. Exciting new items have also been added to the menu, including the "Double Chicken Fresh McMuffin" and a toast option featuring cheese and bacon.
McDonald's has been gradually rolling out its breakfast offerings since mid-March 2025, with customers able to order breakfast items from the start of restaurant operations until 10:30 AM. For those opting for home delivery, the cut-off time via the McDelivery service in the Bolt Food app is set at 10:15 AM, ensuring that breakfast whirls from the restaurant kitchen to customers' tables in a timely manner.
This return to service comes after a complex period for McDonald's in Ukraine. The company had temporarily shuttered its doors in the country as a direct response to Russia's full-scale invasion that began in February 2022. On September 20, 2022, they resumed operations in Ukraine, reopening locations gradually over several months, a move that was seen as a sign of resilience and commitment to the local market.
The reintroduction of breakfasts signals more than just a return of beloved menu items; it represents a step toward normalcy in a turbulent landscape. Local customers and international observers alike view this change as a vital sign of recovery, one that strengthens the connection between McDonald's and its loyal consumer base.
As the restaurants in Kyiv begin their breakfast service again, enthusiasm among patrons is palpable. Many residents express excitement over the landmark move, eager to enjoy a taste of familiarity amidst ongoing challenges. The resumption of morning service has been welcomed as a positive development in the local economy and a comforting reminder of the everyday enjoyments that can spark joy in life, even in tough times.
Such developments are seen as encouraging not only for the business itself but also for the overall consumer confidence within Ukraine’s economy as it continues to heal from the impacts of the conflict. Further rollout to additional regions is anticipated as McDonald's continues to monitor customer demand and safety considerations.
In summary, McDonald's is back serving breakfast in Kyiv, promising customers a delightful array of morning options while fostering hope for recovery and consistency in the community. This latest initiative is emblematic of McDonald's global mission to adapt to changing circumstances while maintaining its foundational commitment to customer satisfaction, making dining feel familiar and reassuring during uncertain times.