Berlin – Coral Travel Group recently announced the winners of the "Star Way" awards for the best hotels around the world during a ceremony held on March 4, 2024. The prestigious event took place in Berlin, with the Max Royal Kemer Resort taking the top honor, followed by Blue Waters and NG Phaselis Bay, who secured the second and third places, respectively.
The awards recognized hotels based on customer satisfaction feedback, with accolades presented to the top 100 hotels globally. These awards not only highlighted the best overall establishments but also acknowledged children's friendly hotels and those committed to environmental protection through sustainable practices.
Koray Chavdar, the Deputy Head of the Coral Travel Group, delivered key insights about the organization's expansive operations. "Coral Travel operates 23 countries, serving 3.5 million tourists annually," Chavdar stated, underscoring the impact of the group's services. Since its establishment, the group has catered to about 35 million tourists, demonstrating substantial growth.
During the ceremony, awards were determined by extensive surveys assessing customer experiences, with winners standing out based on high ratings across various criteria. These evaluations allow the organization to honor accommodations deemed exceptional by patrons.
Chavdar revealed ambitions for the future, noting, "The group aims for 4 million tourists by 2025," signifying plans to expand services and geographical reach. This year, the Coral Travel Group is projected to provide its services to approximately 3.5 million tourists, which reflects steady growth compared to the 2.72 million tourists served last year—an increase of 26.4%.
The organization first started its tourist trip operations in Poland before branching out to Germany, the Netherlands, Estonia, Latvia, Lithuania, the Czech Republic, Switzerland, and Romania, reflecting ambitious expansion plans within Europe.
According to Chavdar, Coral Travel aims for around 2.3 million tourists within European markets alone, demonstrating their commitment to capturing more traffic and accommodating increasing tourist volumes effectively.
While exploring the world of top hotels, it's noteworthy how destinations like Turkey lead the way. A staggering 58 establishments from Turkey occupied places within the top 100, emphasizing the country's growing reputation as a tourist haven. Following Turkey, other countries also shined on the list, including Egypt with 14 hotels and Greece with 9.
Overall, the Coral Travel Group's efforts highlight not only their strong performance within the tourism sector but also their focus on sustainable practices and family-oriented services. It points to the increasingly important roles hotels play in accommodating diverse needs and protecting our environment.
With lofty goals set for the upcoming years, the Coral Travel Group is forging pathways to not only meet but exceed the expectations of tourists. By engaging with various markets, particularly within Europe, it plans to bolster its services and expand its footprint, aiming for recognition as not just service providers, but leaders in the hospitality industry.
Such recognition at the awards ceremony not only celebrates success but motivates competitors to strive for higher achievements, contributing to the enhancement of the overall travel experience across the globe.
Through these initiatives, the Coral Travel Group sets benchmarks for excellence, encouraging participation from various nations and showcasing the ever-evolving nature of the hospitality industry.
With continued focus on customer satisfaction and environmental stewardship, the future of the Coral Travel Group looks promising as they work toward providing unparalleled experiences for tourists around the world.