Max Giusti, known for his vibrant presence on Italian television, is back with the much-anticipated game show "99 da battere." Set to premiere on February 10, 2025, on Rai 2, the show introduces viewers to fun and engaging challenges as 100 contestants from diverse age groups compete for the grand prize.
The format, adapted from the successful Belgian show "99 To Beat," promises to be both entertaining and accessible. Contestants will engage in various games, with the ultimate aim of not finishing last. According to Giusti, "Ci sono 100 italiani, la più giovane ha 18 anni, la più grande ne ha 98. Sono stati con noi per più di 3 settimane, per 23 giorni. 100 persone, 99 giochi, l’unica regola è non arrivare mai ultimo. Chi sopravvive, chi arriva fino alla fine, vince 99 mila euro." This means participants must navigate through thrilling rounds to secure their chances for the significant prize of 99 thousand euros.
Giusti's career is filled with notable highlights, but alongside his professional life, he has cultivated a deeply rooted personal life with his wife, Benedetta Bellini. The couple's love story began back in 2004 after Giusti's tumultuous relationship with journalist Selvaggia Lucarelli came to an end. Reflecting on their first date, Giusti fondly recalls, "Dopo lo spettacolo siamo andati a cena da un amico che aveva aperto un ristorante, lui però la corteggiava, le ha portato un mazzo di fiori, ma alla fine è andata bene." Their relationship blossomed and led to marriage five years later, solidifying their commitment to one another.
Their wedding took place in 2009, marking the start of what has become one of the most supportive partnerships, rich with love and laughter. Giusti reveals, "Era sicuro che non mi sarei mai sposato, invece…" which emphasizes his change of heart and the transformative influence Bellini has had on his life. Together they have two children, Matteo and Caterina, born in 2010 and 2012 respectively.
Giusti is not shy about sharing his affection for his family, stating, "Sono un papà molto scherzoso, mi piace molto giocare con loro." His playful nature shines through as he navigates the joys of fatherhood, finding balance between raising his children and his demanding career as one of Italy’s beloved television hosts.
Conversing about his past relationship with Lucarelli, Giusti maintains respect for their shared history. The couple dated for about seven years, and he notes, “Se ci siamo lasciati male? No. Tra noi è finita perché abbiamo capito che era ormai era tutto già finito e abbiamo chiuso.” Their split, though difficult, concluded amicably, and Giusti holds Lucarelli with respect, recalling their connection with nostalgia rather than bitterness.
Giusti’s private life remains largely out of the public spotlight, with Bellini’s preference for maintaining privacy, allowing them to build their family away from the unrelenting gaze of the media. Bellini’s supportive role has allowed Giusti to explore new avenues and challenge himself professionally, confirmed by his upcoming show.
The combination of family affection and professional aspirations creates the perfect backdrop for Giusti’s newest venture with "99 da battere." This engaging show will not only entertain audiences but also keep Giusti at the forefront of Italian entertainment, proving his ability to adapt and thrive across different mediums.
With its start date approaching, excitement builds among fans eager to see how Giusti translates his humor and energy onto this innovative platform, intending to engage viewers of all ages. Giusti's endeavor promises to be more than just another game show; it’s also about celebrating the joy of connection and competition, all wrapped up in laughter.