The Max Folia 2025 Carnaval kicked off with exuberance at the Arouca Barra Clube, setting the stage for what promises to be another memorable Carnaval season. Hosted by TV Max, the opening event dubbed "Boteco da Max" drew numerous celebrities, influencers, and business personalities eager to engage in the festive spirit.
The night was graced by notable figures such as Olympic athlete Robson Caetano and actor-director Marcos Wainberg, alongside various prominent digital influencers. The lively atmosphere was amplified by Desirée Oliveira, the charismatic host of the program “Que Zorra é Essa,” who entertained the crowd with spontaneous interviews. Her segment, "Zorra da Folia," will continue to deliver behind-the-scenes exclusives throughout the Carnaval, enhancing the viewer experience via TV Max.
TV Max's General Director, Jorge Dubonet, also took to the platform to celebrate the kickoff of the carnival's coverage, introducing the dedicated team responsible for bringing the excitement of the celebrations to the audience—a task they undoubtedly take to heart.
No Carnaval would be complete without vibrant music, and the festivities delivered with aplomb, as the Grupo Show de Bola infused the night with the best of pagode music, compelling everyone to dance. Special performances by artists like Dhema, Gilmar PQD, and Gerson Dupan added to the evening's allure, ensuring it was unforgettable for all attendees. Further energizing the crowd was DJ Tabata, whose high-energy set kept the dance floor packed.
A delectable array of treats and giveaways delighted guests at the event. Local favorites such as Simone dos Doces showcased their incredible culinary skills, providing sweet creations. The Confeitaria Valen delighted guests with personalized brownies emblazoned with the TV Max logo, whereas Anne Chocolateria wowed everyone with delicious chocolate truffles handed out at the reception. The artistry of Realizar Arte em MDF was evident with their personalized keychains, doubling as mobile stands.
Adding sophistication, the sparkling SALTON Poética and premium Cachaça Rio 40 Graus were highlights of the evening, as skillful bartenders crafted drinks to tantalize the taste buds. The exclusive launch of the Chopp Vokel also made waves, quickly becoming one of the party's highlights.
The beautification of the night was overseen by expert Gina Melo, who ensured Desirée Oliveira's makeup and hair were impeccably styled, amplifying her infectious joy and charisma.
Beyond the opening party, TV Max is gearing up for unprecedented Carnaval coverage. Desirée Oliveira, heralded as the sole female voice during the celebrations at Sapucaí, will be working closely with veteran reporter Val Souza. Together, they'll be capturing camarote highlights, offering viewers unique insights directly from the heart of the action. Finding the pulse of the event, João Estevão and Tuninho will secure the best images from sector 1 and its surroundings, contributing to the immersive experience.
With the veteran talents of Paulinho Coruja and Caroline Mafra at the studio, the broadcast is set to bring the glamour and radiance of the festival directly to households, ensuring no detail is overlooked.
For those who missed witnessing this spectacular opening, there is no need to despair; the complete event coverage will be featured on TV Max’s special programming available on channel 25/525 through Net. And don’t forget, the second edition of the Boteco da Max is already on the horizon, promising even more surprises, guests, and energetic celebrations.
With the joyous atmosphere and incredible planning behind the curtain, the message is clear—Carnaval 2025 is set to surpass all expectations, backed by the fervor of the people and the thorough preparation of the team at TV Max. So stay tuned and prepare to embrace every exciting moment of the greatest carnaval of all time!