The Japan Racing Association (JRA) is ushering in the New Year with the addition of popular actors Masami Nagasawa and Ryoma Takeuchi, who star alongside Ai Miima and Kuronosuke Sasaki in their fresh promotional campaign for 2025. The new television commercials are set to engage audiences nationwide, igniting excitement for horse racing.
Beginning on December 28, 2024, the new commercials feature two segments titled "Special Times" and "Starting." The "Special Times" commercial invites viewers to experience the charm of horse racing. It showcases the four actors as they traverse the path to the racetrack, discussing the unique thrills and special moments shared among friends at the races.
"I think enjoying horse racing is 'special time,'" remarked Masami Nagasawa, perfectly capturing the essence the campaign aims to convey. The engaging conversations not only promote the sport but also highlight the relationships formed through these events.
"Starting" follows as the second commercial, capturing Nagasawa enthusiastically describing the magnetic allure of horse racing to Takeuchi. She shares her excitement for the sport's vibrant atmosphere, saying, "The live horses are incredibly beautiful, and the intensity of live races is unmatched!" To this, Takeuchi, initially skeptical, responds with intrigue, showing the transition from indifference to genuine interest.
"It's impressive to see how the energy of horse racing can captivate even those who are not familiar with it," stated Ai Miima, reflecting on her experiences during the promotional campaign. The contrasting vibes of the two commercials serve to draw the audience's attention and inspire new fans.
All these elements have been beautifully complemented by the upbeat track "Mela!" from the band GreeeN, which has gained significant popularity among the youth and fits perfectly with the campaign's ethos. The song echoes the core theme of becoming one another's heroes, which resonates well with the aspirations of the JRA.
The collaborative filming process was rich with camaraderie and laughter, as the seasoned actors welcomed Takeuchi. They worked together effortlessly, forging strong relationships on set. During filming, the group shared anecdotes as they bonded over their love for horse racing, coupled with their excitement for the upcoming racing seasons. "Having the chance to work during such a significant anniversary for JRA has been incredible," noted Kuronosuke Sasaki, reflecting on their moments captured on camera.
Newly appointed promotional character Ryoma Takeuchi added, "The special atmosphere of the racetracks truly captivated me. I hope to convey the beauty and excitement of horse racing throughout 2025." His insights signify optimism as the campaign injects fresh energy and anticipation for next year’s racing events.
Notably, this campaign marks the 70th anniversary of the JRA, making it particularly significant for all involved. The team emphasizes not just the races but the collective emotional experience surrounding horse racing. "It's wonderful to share the emotion of the race and the joy it brings to everyone," Sasaki expressed, encapsulating the campaign's values.
Everyone from Nagasawa to Miima has dedicated their efforts to make sure audiences feel the unique experiences horse racing provides. "I hope to share those specific moments with everyone and highlight how the racetrack fosters connections," Miima stated enthusiastically.
The powerful visuals showcased throughout the commercials demonstrate not only the adrenaline of horse racing but also the heartfelt connections shared among friends and families, encapsulating the essence of what the JRA hopes to achieve. This campaign is not just about selling the sport but presenting horse racing as a means of creating cherished memories.
"Let’s experience the special time together at the racetracks and create unforgettable moments, as we embrace the allure of the horses and the thrill of the races," Naagasawa concluded as she looked forward toward the new year. Her sentiments reflect the drive behind the campaign to invite everyone to immerse themselves fully at the racetracks.
With this engaging new promotional push, JRA’s 2025 campaign promises to make waves across Japan, targeting both avid horse racing fans and potential newcomers who might discover the joy of racing alongside friends and family. The synergy between the commercials, music, and enthusiasm of the talented cast is bound to leave audiences eager for the next horse racing season.
