Masahiko Kondo, a legendary figure in the Japanese entertainment industry, is making waves with a recent appearance on the TBS program "Banana Sand," which aired on March 25, 2025. Kondo, known for his energetic performances and ability to connect with audiences, took on a challenging task: singing his famous song "Midnight Shuffle" while engaging in intricate harmonies.
The episode captures not only Kondo's musical talent but also his determination as he said, "I cannot understand the mindset of those who make mistakes," pushing himself to deliver a perfect performance. This commitment to excellence is reflective of a buzz surrounding his resurgence in the entertainment world, highlighted in a re-edited article from AERA dot, originally published on February 25, 2025.
Adding to Kondo's current popularity is his role as the star of an AC Japan commercial. In this advertisement, Kondo addresses the concerns of hearing difficulties, a relatable topic for many. During a concert, he humorously realizes that he can't hear well enough when he asks the audience, "Is my voice too soft?" and prompts them for a response. This self-awareness in the commercial resonated with viewers and added to his image as relatable and humorous, demonstrating how he has kept relevant even years after his peak fame.
The commercial, released last year, has recently gained extra visibility due to ongoing controversy surrounding Fuji Television. After incidents involving popular personality Masahiro Nakai, there has been a noticeable sponsor exodus from the network. In light of this turmoil, Kondo's commercial has rapidly turned into a "super-famous CM." Footage of Kondo has indeed sparked reactions across social media, with fans expressing excitement and nostalgia, saying things like, "I never thought I would see so much of Kondo these days!"
Comedian Tsutomu Katō shared his joy on a recent radio show, reflecting on how often Kondo is seen across various platforms and programs. He stated, "It’s incredible to think how much exposure he’s getting every day now, isn’t it?" This enthusiastic response from fellow entertainers only underscores Kondo's return to the limelight as he navigates a renewed phase of his career.
Behind the scenes of the commercial, it is reported that filming took place after Kondo's concert in Osaka back in April 2024, coinciding with his 60th birthday commemorative tour. All fan interactions during the shoot were spontaneous, as the audience was kept unaware of the commercial's content until after the recording. The lively atmosphere during the filming, including Kondo's entertaining antics, provided a joyful experience for the fans present that day.
However, it’s not just Kondo’s commercial work making headlines. His longstanding association with the Johnny's & Associates talent agency has shifted significantly. Kondo, once the longest-serving member under the agency’s umbrella, left the company in 2020 following a scandal. Reports surfaced regarding an extramarital affair, leading to a much-publicized exit from the agency that had shaped his career since the early 1980s. Despite this period of turmoil, Kondo has emerged with a renewed spirit.
Now in 2025, he appears more vibrant than ever, drawing comparisons to his earlier career. Kondo’s independence since leaving Johnny's has allowed him to pursue creative opportunities that resonate with his fans. One entertainment editor noted, "Since his departure, Kondo seems rejuvenated, demonstrating a newfound freedom in his performances," highlighting the positive change since leaving the agency.
Amidst the ups and downs, Kondo was appointed as chairman of the Japan Race Promotion in 2023, seamlessly integrating his passion for motorsports with his entertainment career. Winning the GT Championship for the first time in 1994 and later directing his own racing team, he has balanced music and motorsport successfully.
As Kondo's journey unfolds, it showcases a remarkable tale of resilience and reinvention. Over the years, he navigated through personal challenges while maintaining a strong sense of identity. His ability to adapt and engage continually inspires a multi-generational fan base, solidifying his legacy as a beloved figure in Japanese pop culture.
The public and his peers alike remain hopeful about Kondo's continued success and presence in the entertainment landscape. Despite the surrounding controversies in Fuji Television, Kondo’s enduring charm and talent shine through, ensuring that he stays relevant and cherished by his audience.
