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23 March 2025

MarTech Expo 2025: Exploring Innovations In Marketing Technology

Event showcases cutting-edge developments and expert insights to elevate Thai businesses in the digital age.

SC ASSET Presents MarTech Expo 2025 is gearing up to be the largest marketing technology event in Asia, scheduled to take place on March 26, 2025, at BHIRAJ HALL 1-3, 2nd floor, BITEC BURI, Thailand. With over 80 seasoned speakers and more than 100 leading companies showcasing their innovative solutions, the expo focuses on the pivotal role of marketing technology (MarTech) and artificial intelligence (AI) in transforming business strategies in the modern era.

This year's event, themed "Exploring The Power," aims to unpack the profound impact of MarTech tools in driving business growth. According to Thanachot Visutthithumman, CEO of Future Trends, "From last year, we can clearly see that MarTech is not an option but a necessity for businesses seeking growth. This year, we aim to highlight the power of MarTech that can truly create change." The expo is poised to bring together industry leaders and innovators, all eager to share insights and strategies that can help businesses navigate the rapidly evolving digital landscape.

The expo has seen exponential growth; last year, it attracted over 12,000 participants. This year, attendees can expect a comprehensive lineup featuring 55 sessions and 20 interactive workshops, presenting a unique opportunity for learning and networking. Among the highlights are the VISIONARY STAGE, where CEOs will discuss the future of MarTech and AI, and the STRATEGY STAGE, which offers marketers practical case studies and strategies to maximize their use of MarTech tools.

Additionally, there will be a Job Expo with nearly 20 companies participating, ready to recruit talent in the Marketing and Technology sectors. As Jittipong Loespradit, a respected marketing and technology consultant, notes, "The changing behaviors of modern consumers and the leap in AI development are driving brands and businesses to seek technology as a vital tool for defining marketing strategies that align with consumer behavior in various dimensions, which promotes the growth of Thai MarTech." This sentiment reflects the urgency for businesses to adopt marketing technologies that resonate with evolving consumer needs.

For those looking to enhance their skills, the expo will also offer free courses, including the Customer Data Platform & MarTech Foundation, available online for seven days and providing access to over 30 rerun sessions. Engaging sessions feature expert knowledge and in-depth discussions on areas like AdTech, Customer Data Platforms, Loyalty & Reward programs, and AI. This range of workshops aims to empower participants with skills that will undoubtedly shape their marketing approach in a data-driven world.

Moreover, attendees will enjoy special promotions from exhibitor booths, available exclusively for those who register in advance. As an added incentive, VIP PASS holders gain access to an exclusive STRATEGY STAGE with top industry speakers, personalized workshops tailored to business needs, fast lane access to the venue for a hassle-free experience, and unlimited rerun viewings of all sessions even after the event concludes.

With the MarTech Expo 2025 just around the corner, the anticipation is building. For those eager to join the conversation on the future of marketing technology, registration is open now at this link. Attendees are sure to walk away equipped with invaluable insights, access to a vibrant community of industry leaders, and a toolbox brimming with new strategies to implement in their organizations.

The SC ASSET Presents MarTech Expo 2025 promises not only to showcase cutting-edge technology but also to cultivate a proactive environment where marketing professionals can thrive, advocating for MarTech as an integral part of today’s business strategies. Join the movement towards a more technologically empowered marketing industry and be part of the growth story.

Mark your calendars for March 26, 2025, and seize this opportunity to elevate your marketing capabilities at one of Asia's foremost MarTech events!