Marc Giró, at age 50, has become one of the most beloved figures on Televisión Española, particularly noted for his late-night program 'Late Xou'. Since its transition to La 1 from La 2, the show has experienced remarkable success, drawing audiences and elevatings Giró's profile within the Spanish television industry. The shift has proven fruitful, with 'Late Xou' achieving average audience ratings surpassing those of its predecessor, soaring from the previous 4% on La 2 to over 11% on La 1.
Beginning its run on La 1 after the New Year holidays, 'Late Xou' debuted with impressive numbers, reaching 13.4% of audience share with 1.18 million viewers. This success contributed to securing Giró's spot as one of the favorite presenters among the public. The program's dynamic content, marked by irreverence and wit, is what sets it apart, capturing viewers from various backgrounds.
According to the latest reports, Giró's unique hosting style blends humor with intellectual engagement, allowing cultural promotion and responsible entertainment to flourish.
Initially, Giró's foray onto the national stage was not without trepidation. He acknowledged the uncertainty of transitioning to La 1, fearing the shift might alter the show's essence. Reflecting on the challenges, Giró stated, "I had the sensation it always had success. Each time it moved, it worked well, as long as the framework supports it." This confidence proved justified as he shared how the program embraced themes pertinent to contemporary society, stating, "Television must reflect society, and fortunately, we are progressing on LGTBI matters".
Describing his partnership with his husband, Santi Villas, who is the program's director, Giró noted the significance of their relationship both personally and professionally. Their story began over two decades ago at TV3, where they met during work on the first late-night show on Catalan television, 'Les 1000 i una…'. "I might not have the life I have without him; our happiness depends on who you have next to you," he shared during his interview for Elnacional.cat. Their collaboration has flourished, turning their home life and interpersonal connection as well as their professional ventures, such as 'Late Xou', firmly intertwined.
Living together quietly in Ensanche, Barcelona, their residence acts as both home and creative haven. The couple favors keeping their personal lives away from the public eye, often sharing snippets of their domestic bliss through social media. Their home, characterized by natural light and vintage décor, has become their sanctuary. Frequenting their library filled with countless books shows their shared passion for literature, retreating at times to enjoy the small terrace adorned with flowers and the gentle company of their dog.
While Giró garners laughter and applause from audiences, he admits the weight of public scrutiny. Addressing rumors about his connections to political ideologies and government interests through his programming, he insists on maintaining artistic freedom. "We create for all of Spain, not just for specific parties or individuals. This television is public, inclusive of varying perspectives," Giró affirmed.
His loyal following appreciates his candidness—whether it be discussions about societal challenges or critiques of industry standards. Giró's light-hearted yet poignant take on topics, such as his commentary on conversion therapies during the inaugural episode of 'Late Xou', have led to considerable discussions among viewers, showcasing his show's potential for fostering cultural dialogue. He quipped light-heartedly about the pressure from rival television hosts, stating, “Being the opener for me must be quite the honor,” teasing the ever-present competition.
With both personal and professional milestones intertwining, Giró looks to the future without ambitions of founding his family; rather, he focuses on enhancing the bond with Villas and their shared creative ventures. Maintaining balance remains key to their relationship, having thrived for over 25 years because they prioritize communication and respect between personal and professional realms.
"When we discuss work, we do it openly, but I separate it at home," Giró noted, perhaps hinting at their successful navigation of dual roles as partners and co-creators. Sharing both laughter and heartfelt moments, Giró reminds us of the beauty of building something meaningful alongside the ones we love, whether it’s through their partnership or on screens nationwide.
Recognized with accolades, including the 2023 Ondas Award, the couple continues to explore new frontiers within the entertainment sphere, forging connections and redefining public perceptions, all stemming from their authentic selves.
Indeed, with 'Late Xou' anchoring Marc Giró firmly within the late-night TV sphere, his energy, clever insights, and the love he shares with Villas paints a remarkable picture of what it means to blend life with passion. Audiences can look forward to more engaging episodes as they tune together for the lively nights present at La 1.